Category: Marketing

Vinnere av Sermos superheltpris #sofaprat

During Sofaprat at Emil & Samuel december 17th, NRKBeta was a runaway winner! This competition, held by Sermo Consulting,created some discussions within the Norwegian hard-core social media sphere. From left to right are Thomas Tangen, Sermo, Thomas Moen ColtPR, Eirik Solheim NRKBeta, (hidden Arnt Eriksen Sermo) and Øyvind Solstad from NRKBeta.

Twitter losing market share, or does it?

There has been a lot of discussions the last couple of days that Twitter is a trend, rapidly losing followers and users. VG wrote about it today here in Norway. To some point it might be so, but as has been said, the news is about the site itself, Twitter.com. Like me, I don’t hardly […]

The Google Story

Been a extremly busy week, with both TV performance (or, rather, the taping of it) at TVNorges Superquiz, still jumping around being unable to practise because of a sprained ancle to put it mildley… and working on some exciting projects, very often with Kristian Osestad. I’m still working on an article about PR and the […]

The 24-hours business camp

This is a concept which I’m deeply in love with. Put together a lot of creative minds, give them 24 hours to develop a Internetbased service which people can use, and commercialize it from there – then vote and cross your fingers that it actually works, there you have the whole idea. Check this little […]

The new swedish VW-commercial

How to change a behaviour, it’s now on top on the Viral Video Chart – and just a brilliant piece of work! Credit to DDB in Sweden for the concept, which fits right into enviromental idea, spreading around the world! Have a look and a litte laugh, and a little thought – this is good! […]

Youth and their media use

I had the opportunity to speak at Finnmark Idrettskrets Superhelg in Vadsø about youth and their use of media. Here is she short version of the presentation, don’t hesitate to get in touch with me if your need more information – when I do speak I like to present more than all the paragraphs in […]

Dagbladet and Moland

Dagbladet did today reach a new low! This frontpage; tells it all. They have made an excuse, but the harm is already done, The paper is still out there, and it looks like Dagbladet are doing anything to sell some more papers. There has been an outrage in Norway today and Twitter has been a […]

Reflections from a seminar “rosa-blogging”

I attended a seminar earlier this morning where Thomas Moen and Ulrikke Lundwere two of the speakers. Thomas had a great presentation about the formalities and statistics about the phenomena rosa-blogging (for you non-Norwegians it’s the term for young females, in the age group between 13-20 blogging about fashion, makeup, clothes and other things regarding […]

A good seminar with INMA

I had the opportunity to be a member of the panel, discussing the pros and cons in social media. Other members of the panel was Ingeborg Vollan, Heidi Lundby, Gineline Kalleberg and Jørgen Helland. Nice output and good creative ideas about the use of social media in business.

Time for a new debate with INMA

On Thursday the 8th there will a new debate, directed by INMA, the title is “Power to the people”. Participants during the day will be amongst others Jørgen Helland, director of Valgpanelet, Erna Solberg, chairman of Høyre and the debate will have Even Aas-Eng, Heidi Nordby Lunde, myself and some more. If you have the […]

Somebody’s writing about you!

Here a article I wrote for Hashtaggen.no about what to do when they write about your brand online, it’s in Norwegian: Vi kjenner jo alle til at det skrives om alt og neste alle hele tiden, særlig når det handler merkevarer, offentlige aksjeselskap osv. I fjor leste jeg denne artikkelen på Fresh Networks og de […]

Sylvia Brustad visiting

Just now we had the Norwegian minister of Trade, Sylvia Brustad, over for lunch! The discussions was about the conditions for small companies like us at Confetti. A nice chat for an hour and a half!

Jarle Aabo creats rage.. in the Norwegian Twitter elite…

Jarle Aabø wrote an article about a week ago, regarding the misuse of Twitter amongst Norwegian journalists. What happend, of course, he was hung by the lot…. But the thing about that is that they are absolutely right! Marius Eriksen, partner at Sermo wrote this in Kampanje. Besides what he is writing I would like […]

Medie- og avishusenes 10 mest populære løgner!

Hmm, here we go again – writing in Norwegian… Anyway, this post is very much inspired/copied from the brilliant people at Mindpark, so the wrap-up is more a translation into Norwegian. Judy Sims,from Toronto Canada, a very interesting professional have written a blogpost about Top 10 Lies Newspaper Execs are Telling Themselves, and here is […]

Article at Hashtaggen.no

I wrote an article for hashtaggen.no, about presence in social media which creates a stronger branding, it’s in Norwegian.. Nå begynner det så sakte komme informasjon som påviser hvordan tilstedeværelse i sosiale medier skaper finansielle verdier, og det mener jeg er noe som virkelig trengs! Henriettes artikkel på hvordan man selger inn dette internt i […]

Mobile is growing in India

Despite the crisis in the business sector, the mobile industry in India is still growing, and they do it a lot, according to an article in todays Dagens Nyheter. The mobile networks and mobile communication is the only choices to communicate in the huge country according to the article. Today there is 479 millions mobile […]

My reply to @vampus in VG

The brilliant blogger, politician and commentator Heidi Nordby Lunde commented on my article in VG the 24th of July. Today my reply to her was posted and it looks like this: Etter mitt innlegg i VG den 19.Juli om politikere og Twitter, fikk jeg mange kommentarer, bl.a. en fra den fremstående og dyktige bloggeren/politikeren Heidi […]

Continuing the debate in VG

It came to my attention yesterday that Arbeiderpartiet featuring Norway’s prime minister had a put an ad on Sidereel.com, a website which is on the MPAA blacklist as dubious, distributing illegal meterial. When the article was published today in VG I had some reactions from both Google and Arbeiderpartiet of course. The reason for my […]

How to make a creative CV

This hearse times demands creative and good marketing, isn’t that so? And it might come down to how to market yourself. Here are a list over 30 very creative ideas where humbleness and how-to-read-them isn’t the focus…. I wouldn’t know if this is the best way of presenting yourself searching for a job within the […]