At a presentation I held today my idea is that social multitasking is the future on the net! Why? In short: the explosion of applications, widgets and services on the net needs someone to ‘hub’ it! Services like Eventbox, Flock and SecondBrain is aggregation tools, and the need of someone to facilitate it will just […]
According to Jupiter Research, two thirds of the European advertisers will use viral marketing during 2009. The low cost of doing this makes in more and more popular, especially amongst smaller advertisers. You’re opinion?
As the most talked news ‘technology’ (which in itself I feel is wrong), Twitter is growing here enormously here in Norway, and you can read about almost everyday in the papers and therefor new people are joining and using it for new reasons. As such it’s a great environment for brands to experiment and to […]
It’s interesting to see that a major company in the US, Anheuser Busch, brand Bud Lite, is using porn as a mean to market it’s products. Is this a trend coming towards us? If you looks in the newspapers and on TV the answer must be yes. It seems to mark some kind of cultural […]
Sometimes, or I should say, way to often, I don’t have the time to read all newsletters coming in to my mailbox. Late last night I read a couple of them (still have a couple of hundreds unread…) – and this one is well worth reading – written by Yann Gourvennec. Here is the start […]
The same discussion as we have in Norway about the use of social media in politics is still under heat, this time in Sweden, for the upcoming EU-election. But, and I don’t know if this the world famous ‘jantelov’ (a Scandinavian expression) – both consultants and researchers agrees what has gone wrong . The message […]
In an article today in AdAge, Microsoft is aiming it’s guns at Google, launching a campaign, somewhere in between $ 80 and 100 millions. Microsoft has tried a lot of tricks, almost everybody in the book, to grab a bigger market share in the search business. The results don’t match the efforts! Microsoft’s search query […]
ShoZu are describing theirselves as “is the leading provider of mobile social media services that connect mobile consumers with their online social networks, personal blogs, photo storage sites and other Web 2.0 properties from the handset.” So far, I’m just very impressed with what they are doing and how to use it!
When most people think about viral videos, they think of a crazy idea (often funny) that is irrelevant to the brand and put out in cyberspace – all too see what will happen! The field has gotten much more crowded in the past 12 months but the behavior of sharing video is more common and […]
The University of Agder, together with the Kristiansand based company 4AM, arranged a seminar about the use of social media in the forthcoming Norwegian elections. A lot of interesting people said a lot of interesting things, here is the link to the program (in Norwegian) and I will get back to ya with some interviews […]
I’m sure many of us criticized Apple’s first generation iPhone as sorely lacking in the technology department. However, no one can doubt the buzz the impending launch of the iPhone OS version 3.0 has created. On the flip side, if we can look through the marketing, we can see that there is a very clever […]
A couple of brilliant days: Probably the best commuication event in Norwegian history, so I agree with all my Twitterfriends! I’m really looking forward to next year, but I wonder, can they really match this years line-up?
According to Øyvind Solstad at NRK Beta there is somewhere between 20 000 – 40 000 Twitter users in Norway. The last figure I’ve heard was 6 500, and that was three months ago. Could this be true? If so, and amazing developoment. Below is the twitter between Solstad at and the journalist Hege Ulstein […]
This afternoon, one of the biggest investors and most discussed CEO in Norway, Kjell Inge Røkke, had his long awaited press conference, about the sales of Aker shares, and the heated discussions with the minority owner, the Norwegian State. It was a blow out! You really have to understand Norwegian to get a grip on […]
There are not as many examples of good online communities for the telecoms industry. Part of the reason for this is that the nature of the industry is one that facilitates communication – they don’t provide content but allow people to communicate over their networks or using their products. Therefore many example of their use […]
Congratulations, yesterday over 200 millions has/is using Facebook! In this video (only available if you’re a member of Facebook, but I’ll guess everybody is!) Mark Zuckerberg says “Growing rapidly to 200 million users is a really good start, but we’ve always known that in order for Facebook to help people represent everything that is happening […]
What was my strategy when launching this blog? How about when I started using Twitter over two years ago when most people dismissed it as a fad, trend, and a tool for narcissistic individuals who wanted to tell the world what they had for lunch? My strategy – learning by doing! I made mistakes, I […]
Here is the second video from INMA’s seminar last Friday (the 13th of March), starting with one of the key note speakers, Jan Omdahl. Live video chat by Ustream The sound isn’t the best, but we will edit it as soon as possible, but I wanna’ show what was said.
is here, INMA’s nyhetsseminar part 1. Free TV : Ustream I will post the other videos as soon I have them available.
A great INMA seminar about politics and social media earlier today. Thanks to Sindre F. Beyer, Arbeiderpartiet, Hanne Bjerknes, Høyre, Tone Liljeroth, FrP, Marius Myhrvold, ColtPR, Marius Eriksen, Sermo Consulting, Thomas Moen, 4AM, Jan Omdahl, Dagbladet for making this such a great day. A lot of Twitter and LiveStreaming – I will post it as […]