How to change a behaviour, it’s now on top on the Viral Video Chart – and just a brilliant piece of work! Credit to DDB in Sweden for the concept, which fits right into enviromental idea, spreading around the world! Have a look and a litte laugh, and a little thought – this is good! Oh, almost forgot, it’s Volkswagen who’s paying for it!
[…] kanskje mer overraskende er at det er to svenske med – Rolighetsteorien som jeg har skrevet om noen ganger allerede og Bodenfors kampanje på Facebook for IKEA. Så da er spørsmålet – hvorfor finnes det ingen […]