Twitter losing market share, or does it?

There has been a lot of discussions the last couple of days that Twitter is a trend, rapidly losing followers and users. VG wrote about it today here in Norway.
To some point it might be so, but as has been said, the news is about the site itself, Twitter.com.
Like me, I don’t hardly uses the site to publish information, I use TweetDeck and DestroyTwitter from my desktop and the brilliant Tweets60 on my Nokia.
And, the numbers have been given, havn’t counted those numbers in. So, there is lies and statistical truths, and news papers creating news. The interesting thing is too see how Twitter will develop during the nest 18 months. Me, I’m using it and like it a lot!

The Google Story

Been a extremly busy week, with both TV performance (or, rather, the taping of it) at TVNorges Superquiz, still jumping around being unable to practise because of a sprained ancle to put it mildley… and working on some exciting projects, very often with Kristian Osestad.
I’m still working on an article about PR and the future of it, because they just don’t know how to handle the wave of social media.
And, finally, just wanna’ show you a great recap of the Google Story, quite high on the Viral Video Charts. Myself, I’m on GoogleWave but haven’t had the time to do something about it yet, but it will come. Anyway, here is the the official video on the Google Story.

The 24-hours business camp

This is a concept which I’m deeply in love with. Put together a lot of creative minds, give them 24 hours to develop a Internetbased service which people can use, and commercialize it from there – then vote and cross your fingers that it actually works, there you have the whole idea.
Check this little video out, and hopefully, we’ll see this in Norway in a not-too-far-distant-time!

http://www.dn.se/webbtv/nyheter/har-fods-60-nya-webbtjanster-1.986505

AIK wins the Swedish League!

For the first time in ten years, AIK, wins the Swedish league premier league Allsvenskan. My deepest congratulations and joy! One of my four favorite teams wins this year, the other ones are Oakland A’s, Brann and West Ham, so you could see why I’m happy!
But, Allsvenskan, compared to Europe, is one of the worst. Now it’s time too pick up some players, so they have a slight change of qualifying for Champions League. Just look what Brann did, there you have a brilliant example of not to…

Youth and their media use

I had the opportunity to speak at Finnmark Idrettskrets Superhelg in Vadsø about youth and their use of media. Here is she short version of the presentation, don’t hesitate to get in touch with me if your need more information – when I do speak I like to present more than all the paragraphs in the presentation, so that’s why it’s a lot of headings. And, it’s in Norwegian!

Finnmark Idrettskrets 25. Okt

View more documents from Nikki Schei.

Dagbladet and Moland

Dagbladet did today reach a new low! This frontpage; Dagbladet tells it all. They have made an excuse, but the harm is already done, The paper is still out there, and it looks like Dagbladet are doing anything to sell some more papers.
There has been an outrage in Norway today and Twitter has been a place where the debate has gone high, to put it mildly. In one of my comments this day on Twitter is that Dagbladet journalists (who uses Twitter a lot) haven’t said a thing! They won’t even have a open debate about it on the net!!
What to say, the silence speaks for itself! Journalisten.no picked up the silence and wrote an article about it. It’s gonna be really interesting too see if this have any consequences for somebody at Dagbladet – or do they really think an excuse is enough??
Journalisten.no

A new Norwegian government

Today Jens Stoltenberg presented his new administration, his second administration, 10 women and 10 men. I mostly curios on two, Trond Giske becomes Minister of Trade and Industry and Kristin Halvorsen will be the Minister of Education and Research.

They have a lot of challenges ahead, especially in those two areas and it will be exciting too see how those two will handle their new responsibilities. It’s not doubt that they are two of the most profiled and ‘doer’-oriented politicians we have in Norway today.

Reflections from a seminar “rosa-blogging”

I attended a seminar earlier this morning where Thomas Moen and Ulrikke Lundwere two of the speakers.

Thomas had a great presentation about the formalities and statistics about the phenomena rosa-blogging (for you non-Norwegians it’s the term for young females, in the age group between 13-20 blogging about fashion, makeup, clothes and other things regarding this).

Ulrikke Lund told us about how they think, how they make many and so on. A lot of people were very curious, and she answered the questions like this;
Yes, she makes money of of this and it is her business. She has approx. 20 000 hits/readers a day, which makes her a very interesting/influential person, when it comes to branding, product placement and so on. Her biggest problem, if I understood her correctly, was that she was given products instead of money when she was supposed to test something out. As she said: “I can’t pay my rent by having a wardrobe full of clothes, I need money for that”. The business model of her is quite simple, she does take money for writing about products, could be one post or several, but before she does that, she’s testing it, she doesn’t wan’t to write bad things about the stuff she’s getting, and that’s the reason for it.

All in all, a well spent an hour and a half.

President Obama receives the Nobel Peace Prize

And the discussion is hot here in Norway when Torbjørn Jagland announced President Obama as the winner.
I just wonder, what on Earth are they thinking? And the most dubious thing, you have to put in the application for the prize February 1st, which means that President Obama had been in his position for 11 days….
What’s wrong with that equation??

The morons ruining swedish football!

It has become quite clear that the morons calling themselves supporters are more and more destroying the fun of watching football in Sweden. Last week the chairman of Hammarby (one of the big clubs in Stockholm) resigned because of death threats. I mean, what on earth are these people thinking about? How could you expect people getting too matches when you’re afraid of what’s gonna happen? Less spectators, less money to buy players, less results…
I’m really really sad, and hope for Gods sake this thing doesn’t escalate and becomes a huge factor in Norwegian Football as well.
On SVT last night, they talked about it – look at it here:

Fredrik Lundgren, captain for GAIS, Gothenburg, told in this interview that the players also have a responsibility, credibility to this man!

Somebody’s writing about you!

Here a article I wrote for Hashtaggen.no about what to do when they write about your brand online, it’s in Norwegian:

Vi kjenner jo alle til at det skrives om alt og neste alle hele tiden, særlig når det handler merkevarer, offentlige aksjeselskap osv.

I fjor leste jeg denne artikkelen på Fresh Networks og de har siden fulgt opp denne med forskjellige tråder på samme tema. I en av disse handler det om hvordan man bør/kan/skal (det er bare å velge) håndtere dette. Mye av dette oversetter jeg bare temmelig fritt fra artikkelserien som de ha hatt:

1. “Hvis noen snakker om oss online, skal vi svare?”
2. “Hvis vi skal svare, hvilken er den beste måten å gjøre det på?”

Det finnes selvsagt mange svar på dette, hvordan skal man beholde kontrollen over merkevaren, åpner man opp altfor mye osv. Alt avhengig av hva/hvordan omstendighetene er. En som har kommet opp med en veldig god formel for denne type konversasjon er, muligens litt overraskende, US Air Force.

Dette er et sett med tips som mange kan ta innover seg, og mine fire grunner er:

1. Man anerkjenner at man det ikke er bestandig ok å blande seg inn i konversasjonen. På samme måte som du ikke blander deg i en samtale om din merkevare på en fest e.eks, skal du heller ikke gjøre det online. Bland deg inn når du bør og være ydmyk i din fremtoning.
2. Det underbygger tanken om å være ærlig online. Det første du skal gjøre når du svarer/blander deg inn, er å fortelle hvem du er og hva du representerer. Dette er særlig viktig online.
3. Dette hjelper deg å prioritere mellom forskjellige typer av negativ omtale. Langt fra all kritikker lik, hvilket betyr at du velger på hva du bør svare/diskutere.
3. Det er og skal være enkelt til å huske og følge. Denne type av prosess satt i system bør fungere på alle plan, men gjør det enkelt! Bildet under har enkelheten beskrevet over hele seg!
US Air Force

Jarle Aabo creats rage.. in the Norwegian Twitter elite…

Jarle Aabø wrote an article about a week ago, regarding the misuse of Twitter amongst Norwegian journalists. What happend, of course, he was hung by the lot….
But the thing about that is that they are absolutely right! Marius Eriksen, partner at Sermo wrote this in Kampanje. Besides what he is writing I would like to point out some specifics:

– I do understand why he is writing the way he is, he’s working towards customers with a slightly higher age profile than the most common social networks-users.
– It’s a new thing, and if you don’t understand it, do it the Norwegian way, be afraid and describe the worst scenario you can think, just to get some followers on your side.
– Times are a-changing, and if you’re not using social networkds for your clients, then you are actually not doing your job! And why should clients pay for that kind of advise which doesn’t actually gets all parts of society?
– A brilliant way of getting knowledge!

So, finally, this video from the summer kinda’ wraps up what is happening in social media and social networking. The most interesting thing today is that more people uses social networks than porn – and that’s the first time in Internet’s history something have beaten porn for ‘content’…

Challanges ahead

Norway’s red-green government did win the elections on Monday, winning 86 seats to the oppositions 83 seats. Venstre fell out of the parliament and KrF, together with Senterpartiet stayed somewhere around the six present of votes.
The results indicated Norway would continue to buck a trend that has seen center-right blocs take power in its Nordic neighbors Sweden, Denmark and Finland.
But the challenges are ahead for the new government – Lofoten/Vesterålen, health care, immigration – Jens Stoltenberg has a lot to prove in the forthcoming four years!

Who won the Norwegian election in the digital media?

Valgpanelet has done a remarkable job on their site, following the election in digital media. Their conclusion is that Arbeiderpartiet has won it, and I completely disagree.

The reason (is Norwegian) is:

Den digitale vinneren av årets valgkamp er Rødt! På samme måte som dere kårer AP, så har Rødt gjennomført akkurat sin politiske kampanje etter de samme prinsippene, med en vesentlig forskjell – de har vært mye dyktigere til å svare, utdype og kommentere – og når man er tilstede i den digitale sfæren og på sosiale medier, da er jo nettopp velgerkommunikasjon det handler om.
Derfor så mener jeg at Rødt er vinneren, de har tatt dette innover seg hvordan nett brukes, både kommunikativt og designmessig.
Som en sidekommentar vil jeg også si at når dere utnevner Jonas Gahr Støre som årets Twitter person, da er de skivebom av det helt store. En person som tre uker før valget hopper på Twitterbølgen, ikke svarer på kritiske spørsmål, alvorlig talt…
Det finnes jo et hav av politikere som har bruket Twitter som kanal over tid som dere burde har vurdert isteden, eks er Bård Vegar Solhjell, Abid Raja, Erna Solberg, Torstein Dahle, Hanna Marcussen, Tone Liljedahl osv.

A definition of conservatism

Just a thought, what is conservatism? I asked yesterday at Twitter and got several responses. But what struck me was more ideas about political parties, like Høyre and FrP than what it could be as an ideology.

Could you say, today, that conservatism could stand for “you’re happy with what you got and don’t wanna’ change” – and that the opposite is you are not really happy with anything. And that is the reason why people doesn’t figure out what too vote, because they have lost it’s ideological meaning?

Just curious…