Will iPad change the way of ads?

A good article from Jonathan Salem Baskin about how IPad could change the ideas of advertising:

While technology has not been kind to traditional advertisers, next week’s launch of Apple’s iPad offers an immense opportunity. Big brand names like FedEx and Chase have bought much of the ad inventory for the next few months. I wonder if they’re going to make proper use of it.

It’s an obvious buy from the perspective of eyeballs and buzz. Not only will the gizmo sell in the hundreds of thousands, but there’ll be many, many more watching it work over friends’ shoulders, or testing the things in-store. Early-adopters of expensive stuff are highly attractive to marketers. Add in the media hype that’ll surround the first few weeks and you have a bonanza for traditional advertisers: a qualified, inspired audience staring at your commercials. Granted, it’s only a fraction of the folks reached by traditional TV spots but the logic is familiar (and accordingly comfortable, hence the big spends).

Only the logic’s wrong, isn’t it?

I’ve long believed that the problem facing advertisers has never been about medium or channel, but rather the meaning, relevance, and utility of the content. Context matters — it always did, only it used to be simpler, less conflicted, and thus easier to address almost intuitively — so I’d change Marshall McLuhan’s famous quote: the message still is the message, only you have to take into account the delivery media and the qualities of the consumption experience. Maybe a more relevant quotable quote for understanding this equation would be from architecture: form follows function.

Advertisers, especially those experimenting with new media, have got this equation mostly wrong, or simply avoided trying to make its variables add up to anything meaningful to businesses. This is why there’s so much “branded content” that successfully absorbs consumers’ time without telling them anything useful or, conversely, why we see bumper ads in online video programming that mimic the nuisance interruptions of broadcast TV.

One approach gives up any pretense of utility in lieu of the presumption that happily wasting peoples’ time will benefit brands, while the other treats the media as simply insert channels through which brands should say whatever they choose to say about, well, brands. Both are wrong, and they evidence the sad fact that much of the pain for advertising agencies these days is self-inflicted.

But back to iPad.

I think the iPad offers an immense opportunity to do things different (yes, that was an iPun). I’m sure we’ll see ads that exploit the immense technology coolness of its screen, and some of them will be quite funny. But there are at least three qualities that could differentiate standard operating procedure approaches from some truly game-changer experimentation:

Context as content. What if ads addressed the unique moment(s) of new user experiences instead of blathering on about brands? Chase’s Sapphire credit card has bought out two months’ of ad units on the New York Times so why not fill the space with content that is meaningful, relevant, and useful to those readers? It could launch an article series that complements the Times’ text. Ad creative could acknowledge the first-timeness of iPad users…maybe offer games or surveys linked to their usage? How about an ad as a doorway to a social media community that will rate/discuss the day’s news headlines? I’d assume greater ad minds than mine could come up with much better ideas, but one thing I know is certain: if the Sapphire ads are about Sapphire — i.e. they could have appeared on any other online or offline media — then all Chase will accomplish is extend its misunderstanding of advertising to a new outlet.

Ads as apps. Imagine going one step further and approaching ad space as if it were an application? I’m not suggesting writing software, per se, but simply giving paid commercial speech the obvious utility users expect from pushing those little virtual buttons. FedEx has bought space on apps that will be retailed by Reuters and Newsweek; why couldn’t it offer some utilitarian prompt, like “check today’s drop off deadline,” or “schedule a package pickup?” I know, I know, it sounds boring but doing something is far more compelling and reliable than just saying it. It would be amazing if iPad ads generally did things differently than ads on other media; my hunch is that perceptions of value would emerge more from providing value than from describing it.
Co-sell experience. The ad-supported publishing business is dead, and no pretty, colorful technology invention is going to revive it. Putting ads next to articles is old thinking and almost dares readers to realize that one has no connection to the other; worse, I think people see this disconnect and find it jarring or, worst of all, just ignore the ads entirely (just see how long before the first iPad ad filter software comes out). So why not consciously and purposefully link the two? Capital One, Buick, and Oracle have bought space on the Wall Street Journal’s $17.99/mo. app, so why wouldn’t they co-fund subscriptions (“subscribe now and Oracle will give you your first month for free”)? There could be lots of follow-on collaborations that redefined the ad/content relationship. Who cares if this audience is much smaller than the eyeballs available on TV once upon a time? Get them to do things and they’re potentially worth more.

There’s been some mention of Apple trying to solve the problem that advertisers can’t by offering a service called iAd to place (and thus price) mobile ads. Such an innovation wouldn’t solve the challenge of delivering meaning, relevance, and utility, though it could do wonders for getting brands to pay through the nose to pursue their old, antiquated approach via new media. Eyeballs and even clicks are irrelevant without strategic vision and purpose behind them, and that’s where I worry most of the brands are still blind and inert. They’re the ones who need to get over their malaise, or Apple will get rich on their stupidity.
OK, so I don’t expect that much creative experimentation will occur in the short-term, but still I am hopeful. The iPad offers immense opportunities to stop tinkering with the mechanism of advertising, embrace the ultimate purpose of doing it (i.e. sell stuff), and come up with novel ways to use the real estate on it (and on all mobile devices).

It’s time to change the game.

Spørsmålet du skal stille deg!

Hvorfor vil mennesker delta på din blogg, din Facebook-gruppe eller ditt sosiale nettverk? Hvorfor vil jeg delta og dele mine meninger? Ettersom mange av temaene på Gulltaggen kommer å omhandle sosiale medier tenkte jeg stille spørsmålet som jeg ofte møter, ikke minst kan det være godt for å virkelig tenke over hva du skal gjøre.

Ok, dagens test:

Fullfør denne setningen og bruk ikke mer enn tolv ord.

Mennesker vil delta i mitt sosiale nettverk fordi….

Være spesifikk, hva er det virkelig som gjør at du skal ta tid og energi fra dine brukere for å delta i ditt sosiale nettverk. Og, selvsagt, vær ærlig med deg selv. Er anledningen tilstrekkelig før at mennesker skal bruke tid/timer på dette? Hva er det som trigger?

Det er ikke her som du skal være optimist, du skal være brutalt ærlig! Blir det fel, blir det ikke bra for deg og de du representerer. Hvis ditt svar er i retning av “…de vil snakke om de tjenester/produkter vi tilbyr” mener jeg du tar feil. Svarer du derimot “fordi jeg vil at våre brukere skal hjelpe hverandre og finne lønnsomme løsninger” – da er du på rett vei.

Hvis du ikke er sikker på ditt svar, bruk da de sosiale mediene og spør dine brukere. Spør de hva slags sosialt nettverk du virkelig at de skal oppleve når de besøker deg og om de har lyst til å delta. Det er her du kan gjøre en forskjell mot dine konkurrenter, hvis du lytter på hva de ønsker, isteden for å tilby noe du tror de vil ha – da oppnår du lojalitet og troverdighet – og det kommer du til å merke på bunnlinja etterhvert!

Syv harde fakta om sosiale medier for merkevarer

Dette er en artikkel som jeg leste på Fresh Networks, alltid en kilde til inspirasjon og tanke:

A lot of people are excited about social media and think it could have a hugely positive impact on their brand, their marketing and communications, the insight they get, the way in which they deal with customer service and many other benefits it can bring to an organisation and to the way it interacts with and engages customers. They are right to be excited, the opportunities are great but brands should not hide from the fact that getting an engaging social media presence takes proper thought, some effort and may take time to embed.

When you are getting started in social media it is important to think carefully about what you as a business are looking to achieve and drive your activities from this, from a business-led social media strategy. Jumping straight to tools and hoping they will work for you often causes problems. Facebook is not always the answer and what works for one brand will not necessarily work for another brand. You need to think about what you want to achieve and choose tools that will help you to achieve this.

A second consideration should be what is possible with different tools and how you can use them in a way that truly benefits you. There is a lot said about social media and there can be a tendency to put up a Facebook Page to ‘do social media’ (or worse ‘to drive traffic and increase sales’). Working with any social media tool, just as with any marketing or communications tool needs proper thought. And with social media people often think you can put things up and wait for consumers to start ‘engaging’ with you. This almost always won’t happen. It is one of the myths of social media. You need to work hard to get engagement going, and have thought carefully first about what you are doing and why.

This great presentation from Bart De Waele of Belgium agency Netlash highlights some of these myths, or as he says the seven “harsh realities” of social media. Its is a great summary of some of the misconceptions people have of social media and some of the education and training that is often needed in a brand when they start thinking about why they should be engaging online and which tools to use. These seven myths are timely for everybody to consider:

1.Nobody reads your blog unless the content is valuable and relevant, you have conversations and you build loyalty over time
2.Your Twitterstream is boring unless you make it interesting with content that is relevant to your target audience and have the right mix of personality and conversation
3.Your Facebook Fan Page will be empty unless you have valuable content, interaction and conversation there
4.Your new social networking site will not be used unless you have valuable and relevant content, give people a reason to engage and build audience diligently with good community management
5.Your great idea will not go viral unless your content is engaging and valuable and people really want to engage with you
6.Users will not generate content unless you make it easy, ensure there is something in it for users who are generating the content and facilitate this with good community management
7.Your employees will not help unless you enthuse, train, encourage and support them
These are harsh realities and the myths that often exist about social media and how it can benefit brands and organisations. Overall they show that tools and technology are not the most important thing when any brand uses social media. Its your content and the people who manage and grow your activity who count. Social media is a social activity and it is having a good and thought-through strategy, and the people to launch and build your engagement online that will make a real difference.

7 harsh realities in Social Media

Gulltaggen og sosiale medier workshop

Da har vi kommer et langt stykke på vei, påmeldingen til Gulltaggen er ferdig og workshopen den 27. april er spikret!

Det jeg mener er utrolig morsomt er at når #Hashtaggen (=INMA faggruppe for sosiale medier) ble startet ifjor (jeg tror vi ganske presis kan feire et år!), så var et av målene at sosiale medier skulle bli en egen kategori i 2010, og det klarte vi! Dessuten, kategorien sosiale medier er den som har fått særdeles flest bidrag, hele 28 stk! Det viser bare, mener jeg, at måten å kommunisere på har endret seg dramatisk på bare et år!

Dessuten, til workshopen meldte det seg 60 caser!! De seks som ble plukket ut er et representativt utvalg fra forskjellige bransjer, organisasjoner, konsept, ideer osv osv.
De som skal presentere sine case i workshop er Røde Kors, Paradise Hotel/TV 3, Mercur Senteret, Høgskolen i Buskerud, Nettby/VG og Egmont/Pondus! Til alle som har sendt inn ideer og tanker, vi aller dypeste takk, vi satser på et stort seminar i høst da mange av de strålende casene som vi har fått inn skal få lov å presentere seg.

Her er et lite utvalg av caser som dere kommer til å se!

[autoviewer id=”10″ width=”600″ height=”500″]

Alt for mye å gjøre!

Sånn er det bare, ikke minst dette med å skifte arbeid tar sin tid, nå er jeg på OXX og stormtrives. Fra gammelt er OXX et selskap som har levert CMS-løsninger og som vi tenker fortsette med! Min rolle er å se på de forretningmuligheter som ligger i kundenes nettsteder, og som konsekvens , hvordan man skal klare å implementere inn de fantastiske muligheter som sosiale medier nå gir for en styrket dialog mellom selskap og brukere/kjøpere av de tjenester som våre kunder tilbyr.

Dessuten har det vært mye jobbing med workshopen til Gulltaggen, noe jeg og vi (=INMA’s faggruppe) gleder oss veldig til. Jeg kan love at det blir en oppdatering imorgen, da vi i løpet av dagen blir ferdig med hvilke caser som kommer å presenteres!

Fantastisk respons på caser til Workshop!

Responsen på mitt og vårt ønske i INMA’s fagruppe om bidrag til workshop den 27 april, første dagen av Gulltaggen, har vært fantastisk. I løpet av et døgn har vi fått inn ca 50 casebeskrivelser! Til dere, tusen hjertlig takk! Det aller morsomste er at de kommer veldig forskjellig type bedrifter/organisasjoner – altfra store konsern til ideelle organisasjoner, musikkfestivaler til universitet, kjøpssenter til forsikring! Det bare viser at det virkelig bobbler i det ganske land, og at altfler ser betydningen av å treffe sine målgrupper på en mer presis og kostnadseffektiv måte.

I faggruppen (Kristian Osestad, Henriette Hedløv, Gineline Kallenberg, Thomas Moen, Ole Emil Johnsen, Marius Eriksen og undertegned) skal vi nå kaste oss over materialet, og jeg kan garantere dere en sak – det kommer mange gode caser som man kan ta med hjem, trekke lærdom av, og ikke minst – utvikle egne ideer og prosjekt videre.

Her ser dere bare en brøkdel av de caser som vi har mottatt:

Vi tar gjerne imot fler! Ta kontakt med meg eller send en DM, så hører du fra oss!

Vi vil ha caser til Gulltaggens workshop

Sosiale Medier i praksis, norske casestudies og effekter.

Vi (=INMA’s fagruppe for sosiale medier) holder som best på å planlegger for workshop den 27 april om sosiale medier, første dagen av Gulltaggen dagene.

Vi som sitter i faggruppen har jobbet med mange caser selv, men vi vil gjerne ha inn tips til gode norske caser. Under denne dagen, workshops blir avholdt Folkets Hus i Oslo, ønsker vi/de som har gjort de – norske caser som kan påvise resultat. Tanken er den/de som har laget kommer og holder en ca 15 min presentasjon hver på hva de har gjort og hva de har oppnådd. Har du selv vært med på noe som du vil presentere eller kjenner til noen som bør få oppmerksomhet, ta kontakt med meg eller send en DM, så hører du fra oss!

Facebook på jobben – hvorfor?

Dette innlegg fikk bli på norsk, ville skrive den fort på en mandag formiddag….

Facebook i Norge er idag større enn noensinne og debatten går høy om verdien av den, særlig på arbeidsplassen. Det store spørsmålet er, skal Facebook tillates på jobben? Og, som vanlig, debatten slutter med at parterne har hvert sitt ståsted – ja eller nei, og når debatten er over har absolutt ingenting blitt endret, begge parter har ikke tilført noen ting mer enn sementert sine meninger.
Dette er fire argumenter til hvorfor bedrifter, ikke bare bør – uten også oppfordre, ansatte til å bruke sosiale medier og Facebook mer hyppig!

1. Arbeidsoppgavene utvikles
Ja, så enkelt er det faktisk. Våre arbeidsoppgaver blir mer og mer komplekse for hvert år. Vi jobber etter uttrykket ‘multitasking’ – mange oppgaver som skal løses samtidlig. Hvis du ser på stillingsannonsene idag, så vises dette med all tydelighet.
Når arbeidsoppgavene blir mer komplekse trenger vi også mer avanserte verktøy for vår kommunikasjon, for å kunne utføre våre oppgaver på en tilfredsstillende måte.

2. Få ihop arbeid og privatliv.
Er for mange en vanskelig oppgave. Men folk prøver virkelig! De gjør nesten alt for yte maksimalt på jobben og stresser rundt for å klare det. Omtrent hver gang som jeg har en telefonsamtale og spør hvordan det går, er svaret i 95 % av tilfellene: fryktelig mye å gjøre…
Er du selv sjef? Se på dine ansatte. De trenger et effektivt og raskt kommunikasjonsverktøy for å få livet til å henge sammen. Mest sannsynlig trenger vi dette effektive verktøyet hver dag, ettersom dagens samfunn er blitt slikt – vi har alle bidratt til å bygge det slik. Jo enklere vi er tillat til å håndtere tidsklemma, jo mer tid og energi får vi til å levere godt på jobben! Ikke minst kan dette være en bidrag til dagens diskusjoner om sykemeldinger, tidspress osv.

3. Ansatte trenger et bra søkeverktøy.
På hvilke arbeidsplasser er det godtatt at Google er blokkert? Sannsynligvis en absolutt mindretall håper jeg virkelig!
Hva blir da konklusjon når realtidsweb altmer blir søkeverktøyet? Den siste tidens forsinkelser med tog, t-bane, busser osv er gode eksempler på dette. Google kan ikke ikke svare deg på hva som skjer med offentlig kommunikasjon akkurat nå. Facebook og Twitter som kommunikasjonsmiddel kan!
Dette er da selvsagt en av anledningene til at Google nå med sin tjeneste Buzz gjør absolutt alt for å trekke inn realtidsøk til sitt sine vanlige søkeresultat. (Spørsmålet blir jo da prinsipiell: er det ok for din arbeidsgiver at du bruker Google til å søke i real tid, men ikke godtatt til å gå direkte til kilden, som eks. Facebook og Twitter?)

4. Sosiale medier er de nye mediekanalene.
Tidligere har tradisjonelle medier vært de som formidlet nyheter. Dyktige redaktører har etter eget hode prioritert hva jeg som bruker skal få tilgang på og lagt ut som toppnyheter. (En arbeidsmetode som har hatt sine problem…)
Nå vokser de sosiale medienes betydning som nyhetskilde. Det betyr at vår kunnskap om verden rundt oss i alt større omfattning kommer å formidles av de kanaler som vi selv ønsker (eksempelvis våre venner og kontaktnett). Redaksjonene kommer fortsatt til å produsere materiale, men det vi ønsker å lese/se/høre kommer å filtreres av våre venner/bekjente.
Konklusjon er at de ansatte faktisk blir klokere, mer oppdatert og bedre på sine jobb hvis de får tilgang på relevant informasjon og viktige nyheter fra de kanalene som kommuniserer direkte med brukerne.

Finnes det da ingen problemer med denne utviklingen?
Selvsagt mengder! Denne måten og informasjonskulturen er såpass ny at vi fortsatt ikke har lært oss hvordan vi skal leve med den. Vi er ikke helt sikre på hvordan vi skal forholde oss til forandringen som skjer, mer enn at vi må er helt sikre på hvordan vi forholder oss til den. Vi tegner om kartet i realtid – samtidig som vi prøver å holde oss til den veien som vi har vært vant til i alle år. Derfor kommer vi til å gå oss vill inimellom, samtidig som vi bare er nødt til å gjøre det beste ut av situasjonen. En god start er kanskje å tørre stole litt mer på hverandre. De bedrifter og organisasjoner som tror at de ansatte prøver å snike seg unna så ofte som mulig for at man bruker Facebook, de har helt andre problem å slite med enn å si at Facebook er tidstyven!

It’s Googles World, we just live in it!

This is a brilliant post from Salon, and Andrew Leonard! I’m posting it – read it, it gives some good ideas and do read the comments – there are some very intriguing words been said.

It’s fun to trash the search-monster’s Buzz, but there’s a method to its social networking smart-phone madness

Is this what world domination looks like? On Wednesday, Google announced it was building an ultrafast, one-gigabit-per-second broadband network designed to showcase “innovative” Internet applications. On Tuesday, Google launched Google Buzz, integrating social networking functions into Gmail. Last month, Google debuted its Nexus One smart phone.
So in little more than a month, Google has invaded the turf of the biggest telecommunication companies (Verizon, AT&T, etc.), directly challenged the reigning social networking giant (Facebook), and taken aim at the most fetishized gadget of the 21st century — the iPhone (Apple).

Even Microsoft, in its heyday, was never quite that ambitious. The multiple fronts on which Google is battling — and the huge prizes at stake — make the old Microsoft-Netscape browser wars look like a water fight waged with busted pistols. The scale at which Google hubris is operating is absurd: We will index all the world’s information, upload all the books, deploy the fastest network and design the coolest phone, while simultaneously managing your e-mail, pictures, blogs and anything else you’d care to upload to our online repositories.

There’s a natural urge to react negatively to so much expansionism, and it’s painfully visible if you dip into the Twitter-storm currently boiling over on the topic of “Google Buzz.” People who seem to have spent no more than 10 minutes exploring the service are wondering what’s the point, labeling it an “epic fail,” and, most popular, questioning why the world needs yet another social networking service.

It’s a valid point — especially since Google’s already toyed with at least two previous such networks (Orkut and Jaiku) . How many microblogging, status-update delivering, picture-and-video linking vehicles does one person need? With Facebook, a critical mass of my friends and family are already connected and happily sharing pictures and links and news — why would I want to try to rebuild that functionality elsewhere? What is so compelling about, as Greg Merritt, a guy whom I am suddenly getting Google Buzz updates from simply because we exchanged some bicycle related e-mails, observed, “a long-winded Twitter with awkward privacy management and tie-ins to everything that matters except for the 800-pound gorilla of Facebook.”

But there’s a pretty obvious answer to that, at least for people who already use Gmail. Adding functionality to a core platform in your life is much more attractive than setting up yet another entirely new service. Integration that works can be seductive — and Google is very, very good at making things work. I’ve been playing around with Google Buzz for half a day, and it is the easiest thing in the world to keep tabs on while checking my e-mail. Suddenly I find myself strongly considering making more use of Google Reader and Google’s Picasa photo app just because of how simple the integration is.

Gmail, Google Maps and, of course, the Google search engine are already second nature to millions of people. We should be paying less attention to how Buzz matches up to Facebook and Twitter in isolation, and much more to how Buzz might leverage all the other pieces of Google that we already use.

At The Big Money, Chris Thompson has a very smart piece arguing that Google’s real play here is for the mobile device world. Once you combine your social network with Google Maps and the GPS locator in your smart phone you open a whole new world of irresistible connectivity. A friend of mine recently demonstrated the app FourSquare on his iPhone while shopping at the local grocery store. I was mildly interested to see that there were three other FourSquare users in the Berkeley Bowl at the same time as us. I would have been considerably more interested to learn if friends or acquaintances of mine were nearby, or around the corner — something that would be extremely easy if my Facebook network or Gmail contacts were mapped to my mobile whereabouts.

More important, Google is hoping that its ability to figure out what is “relevant” will translate into something more than just a few useful search results.

Chris Thompson:
If you’re looking for a good nearby restaurant, Google Buzz will let you scan all the public posts about establishments in your area. You can even navigate this visually, placing yourself on Google Maps and scanning a universe of public comments about anything posted in your immediate vicinity.

This is not only useful; it’s a stab at changing the paradigm of social media. With Google Buzz for Mobile, Google is attempting to make where you are and where you’re going the most important criteria for ranking status updates and posts.

In other words, Google Buzz will try to show you what’s most useful to you, using your network, depending on where you are and what you are doing.

At PoynterOnline Will Sullivan points to the obvious corollary: The potential for targeted advertising is immense. The more Google knows about what you like and where you are the easier it will be for ads to pop up on your phone that are genuinely useful. (Or genuinely annoying.)

Google’s rivals are desperately pooh-poohing Google Buzz as nothing new. But they’re just putting on a brave face. In the future, we’re all going to be using smart phones as our primary interface to the networked world. Apple, Microsoft, Facebook, Google — everyone knows that. Whoever makes that phone most useful to us as we negotiate our way through our lives will be well on its way to becoming the most powerful corporation on the planet. World domination, indeed.

Vi ønsker bidrag til Gulltaggen!

For the first time (I think), this is an article in Norwegian.

INMA’s faggruppe for sosiale medier jobber nå med å finne bidrag til årets Gulltaggen, kategorien sosiale medier. I INMAs faggruppe (undertegnet, Henriette Hedløv, Thomas Moen, Marius Eriksen, Ole Emil Johnsen, Gineline Kallenberg og Kristian Osestad) kjenner vi til mange prosjekter som bør nomineres, men vi vil ha dine innspill! Vi vet at det finnes mengder av gode prosjekter ute i det ganske land og de vil vi skal komme inn!

Kriterie for nominasjon til Gulltaggen er:
I denne kategorien premieres selskaper eller organisasjoner som gjennom aktiv og relevant tilstedeværelse i sosiale medier har klart å bygge relasjoner, skape tillit, skape engasjement og involvere målgruppene. Juryen forventer at potensielle bidrag redegjører for strategiske føringer, beskrive hva de har gjort (taktikk/virkemidler) og hvilken effekt dette har hatt.

Så, nå er det bare å sende inn – til nominasjon går du hit, spørsmål eller kommentarer, send mail eller tweet.

Coke snatches the-fun-idea-concept from Sweden

Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien – I really good campaign (fun things makes people do boring, ordinary stuff).
Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of a coincidence, but judge for yourself.

Under, you have the Swedish commercials, and then Cokes new one, which at the moment is nr 1 on the Viral Video Charts. Judge for yourself!



ICA commercial about videoblogging

Since a lot of youngsters are blogging, in Norway in particular there are several young women who are blogging, Voe, Ida Wulff, Ulrikke Lund and Julia Nyland Ørsahl are the most well known, ICA in Sweden who has been running TV-ads for a long, long time did a commercial about this phenomenon which is, I think, quite funny.

Besides that, Jan Omdahl in Dagbladet, wrote a really good article today in the wider sense about youth and how they taking charge in media. Read it, it’s rellay good!

It’s christmas time

and I’m on vacation, using the last day of 2009 in Trysil, beautiful and charming. But the weather has been so so… windy and minus 10-20 C, not to perfect to going down the slopes, but I went out a couple of times cross-country skiing, one of mye passions..
Anyway, 2010 will be a very exciting year and I will promise a couple of things – enjoy every day and post more on the blog.
Here’s a picture from Tuesday!

Top 50 Facebook pages

From Viral Blog:
Facebook has been a revelation this year and will achieve much more the next coming year(s). Many people created their own profile but so have brands.

The Big Money helped out in creating ranking of the brands that are currently making the best use of Facebook. Various metrics—including fan numbers, page growth, frequency of updates, creativity as determined by a panel of judges, and fan engagement—were factored into each page’s score and ultimate rank on the list.