The European Court of Human Rights in Strasbourg Thursday said in a statement yesterday that Norway’s restrictions again political TV-ads is against the freedom of speech, and because of that we can have political ads in the election campaigns next year. Is this a good thing? Yes, I absolutely think so! During an election year, […]
Couldn’t resist it, but the trailer for Dolph Lundgrens forthcoming movie is really something..or… check it out, it’s some kinda’ classic, I dunno’ yet which one… Here we go –
According to The Kelsey Group the Global media investments reached approx. 600 billions USD during 2007. The prognosis for the next coming years will be 2,7 percent, which means that in 2012 – the global investments will be 707 billions USD. It’s an increase with ca 18 percent for the whole period – and Internet […]
Content: Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to help build. When considering community initiatives, there are three questions to ask yourself. 1. Where will the content come from? 2. Does it provide indisputable value? Can a regular […]
Occasionally, you just stumble up on (no, no, not the community…) something fun you could use in your daily work. A college of mine, Russel, always made this nice clouds in presentations. So I asked what he used, and he told me he uses Wordle to create stuff. So I just tried it out on […]
A music video has done something quite interesting I think, they have put 41 different ads in the video! So, how do we classify this? Is it user-generated, viral involuntary co-op branding? But it’s an interesting technique – commercials as a library for music video producers. Ooh, almost forgot – how many of the commercials […]
According to Market Tools two thirds of the adult population in the USA says that they use social media (blogs, online communities and social networks). Almost 20 percent sys the they use them on a daily basis and another 20 percent uses it at least once a week. One third says they never uses it. […]
As they say in the Facebook group: Like Youtube, only live – What happens when everyone is having a broadcasting bus in their pocket… I have done some testing of it, and when you use it from a business point of view, it’s some of the better things I’ve come across lately. Think about all […]
Just some ideas about it, since I have been working on this subject for the last couple of days with some of my customers. Here is some of my ideas: 1. Determining Your Information Sources. (You need something to write about and picking the right informational sources will make sure that your news blog is […]
One of the so called marketing gurus, Mitch Joe, said at the Global Ecommerce Summit in Amsterdam that social media has changed the behavior on how to communicate with our customers. An example is when 40 % of American mums have their own space at MySpace, well, it’s time to think on how to market. […]
Interesting information, in September 144 millions of all Internet users in the US stopped by one of Googles sites. That’s more than 75 %! Talk about monopoly and marketing possibilities! During September the amount of users we’re 189,5 millions. Not surprisingly Yahoo! and Microsoft are the number two and there. The source for this is […]
Reading some articles about advertising in different segments, I stated to wonder why ads in adult publications don’t feature naked people since contextually that would seem appropriate. Reading such a magazine, at least in part, is a goal-oriented activity — you buy a Playboy to look at nude women and skip whatever content doesn’t have […]
According to a report in the Guardian, the former BBC executive Michael Grade, now the Executive Chairman of Britain’s Independent Television, openly attacked Google-owned YouTube at the recent IBC convention in Amsterdam, for stealing and living off the television content created by the UK’s founding commercial network. Grade also stated that despite the parasitic nature […]
Here is Politikk og nettsamfunn presentation I held yesterday at INMA about politics and communication on the net. It might doesn’t say too much, and it’s in Norwegian, a lot of pictures, but mail me if you want to know more. I just wish for the forthcoming election here in Norway next year, that the […]
Here is something I read about the Olympics and would like to share with you; The 2008 Beijing Olympics should be the perfect area for social media coverage of the event itself Social media is also being used by many big brands to capitalise upon the Games. The very reasons we identified for social media […]
I’m so fortunate that I have to work with a great bunch of people and some very interesting customers. It’s always fun to use your brain in a creative way and in the forthcoming month of so, I will tell you something about what I and we at Confetti are doing. Something to look forward […]
Today, at a workshop we held in Confetti, I got actual figures that said that their users/visitors (this is a big quite portal with a huge international brand) visited approx. fifty (yes, 50!!) pages during their sessions. They are reading the site as they read the magazine! If there is anybody who knows something similar […]
Listening to the radio this morning, one of the biggest news was that companies spends more money on ads on the Internet, than they use on TV ads. Still, most spent money is traditional, ads in the newspapers. So, what we happen with this in the future, I think it will create a flood of […]
Today, together with the Erfa group at Markedsföreningen in Stockholm, I had the opportunity to talk about branding in general, and digital branding in specific. Since this was my first meeting with them, I felt inspired meeting with a lot of people with a lot of interesting ideas. If you are interested, join the group […]
News flash from the land of flamboyant parenting: Those wacky New Zealand parents who wanted to name their baby boy “4real” (but were foiled by a New Zealand law prohibiting names beginning with numbers) have now settled on a more familiar moniker. Superman, as he will be called in official contexts, will still go by […]