Interesting way of branding things!

A music video has done something quite interesting I think, they have put 41 different ads in the video! So, how do we classify this? Is it user-generated, viral involuntary co-op branding? But it’s an interesting technique – commercials as a library for music video producers.
Ooh, almost forgot – how many of the commercials can you name??
You’ll find it here: “