The use of social media in politics fails – in Sweden

The same discussion as we have in Norway about the use of social media in politics is still under heat, this time in Sweden, for the upcoming EU-election. But, and I don’t know if this the world famous ‘jantelov’ (a Scandinavian expression) – both consultants and researchers agrees what has gone wrong .

The message is one-sided and they forget to listen, the same arguments that we have heard here in Norway. The interesting thing, will the political parties do something about it for the elections in September, or have they carved they communication strategy in stone. It will be interesting to follow.