The future of PR

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising. The guru Richard Edelman wrote an article, you can read it here

Some highlights:

  • # We trust other people more than we trust companies
    # Co-creation as a key strategy
    # The market is a conversation
  • As I’ve said before, trust forms the foundation of the customer relationship and co-creation is the pinnacle:
    Customer experience

    NextD and Design 1.0, 2.0, 3.0

    Design 1.0 2.0 3.0NextD, an organization committed to the fusion of design and business created a video slide show from a recent presentation. Proof that a picture (or pictures) is worth a thousand words, the video does not include any audio—but still provides some nice insights into what’s described as design 1.0, 2.0 and 3.0. So what does this all mean? In short—it means that design and business will continue to “bond”, whether they like it or not.

    Welcome!

    Since ifuturo means towards the future in Italian, I thought is was a good name to use. And while I’m writing in English, despite the fact I’m Norwegian and living in Sweden adds some spice to it….
    I will use these pages to comment on thing, both ‘the big picture’ and the small things which occur in life almost everyday! Enjoy and welcome!