The future of PR

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising. The guru Richard Edelman wrote an article, you can read it here Some highlights: # We trust other people more than we trust companies # Co-creation as a key strategy # The market is a […]

NextD and Design 1.0, 2.0, 3.0

NextD, an organization committed to the fusion of design and business created a video slide show from a recent presentation. Proof that a picture (or pictures) is worth a thousand words, the video does not include any audio—but still provides some nice insights into what’s described as design 1.0, 2.0 and 3.0. So what does […]

Welcome!

Since ifuturo means towards the future in Italian, I thought is was a good name to use. And while I’m writing in English, despite the fact I’m Norwegian and living in Sweden adds some spice to it…. I will use these pages to comment on thing, both ‘the big picture’ and the small things which […]