ShoZu are describing theirselves as “is the leading provider of mobile social media services that connect mobile consumers with their online social networks, personal blogs, photo storage sites and other Web 2.0 properties from the handset.” So far, I’m just very impressed with what they are doing and how to use it!
Content: Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to help build. When considering community initiatives, there are three questions to ask yourself. 1. Where will the content come from? 2. Does it provide indisputable value? Can a regular […]
It this days where everybody is talking about new social technologies, ranging from blogs to profiles on social networking sites. But almost all of these efforts are one-off technology deployments, instead of being part of a master plan on how to engage customers and employees on a strategic level. Some ideas on how and why […]