Coke snatches the-fun-idea-concept from Sweden

Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien – I really good campaign (fun things makes people do boring, ordinary stuff). Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of […]

Should Ads In Adult Magazines Feature Naked People?

Reading some articles about advertising in different segments, I stated to wonder why ads in adult publications don’t feature naked people since contextually that would seem appropriate. Reading such a magazine, at least in part, is a goal-oriented activity — you buy a Playboy to look at nude women and skip whatever content doesn’t have […]