I have written some stuff about the role social media played in Obama’s campaign in the US. Politicians can make great use of social media and online communities to engage with the public. One real benefit of engaging people in this way is that you can focus people round a specific topic or issue, a […]
In the last number of Webmagasin I wrote an article about communication, in general but the net in particular. You can download it here: Webmagasin
I have written a chronicle which is published today at Digi.no, read it and please send comments if you disagree, and absolutely if you do agree!
Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising. The guru Richard Edelman wrote an article, you can read it here Some highlights: # We trust other people more than we trust companies # Co-creation as a key strategy # The market is a […]