I saw this commercial somewhere and thought it had a great message for all brands to hear.
It’s about how all of the employees are passionate about beer and that everyone learns how to brew beer, no matter what their position in the company. We always talk about the importance of putting your employees first and happy to see someone putting it front and center.
I haven’t seen any company that doesn’t say: Our employees are our most important asset! So, that’s why I think Samuel Adams have done a great job in this commercial, besides I think that Sam Adams is the second best beer in the US, Anchor Steam in the no 1.
Here is the commercial: