The future of PR

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising. The guru Richard Edelman wrote an article, you can read it here

Some highlights:

  • # We trust other people more than we trust companies
    # Co-creation as a key strategy
    # The market is a conversation
  • As I’ve said before, trust forms the foundation of the customer relationship and co-creation is the pinnacle:
    Customer experience

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