Friday the 13th March (yeh, I know…), INMA together with us at Confetti and Dagbladet will invite to a huge seminar about the use of social media in politics. One of the new and exciting politicians, Hadia Tajik from Arbeiderpartiet, will tell us some of her experience in her campaign at YouTube.
The list of speakers includes some of the most recognized names in Norway in this profession, both in politics and from the marketing perspective.
You can’t miss it! Download the program Inma Nyhetsseminar 13mars
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Is YouTube a parasite ?
According to a report in the Guardian, the former BBC executive Michael Grade, now the Executive Chairman of Britain’s Independent Television, openly attacked Google-owned YouTube at the recent IBC convention in Amsterdam, for stealing and living off the television content created by the UK’s founding commercial network.
Grade also stated that despite the parasitic nature of the video-sharing site that he did not think that these types of companies represented a major threat to TV broadcasting in general because for the most part, they didn’t create their own content.
“They’re all parasites, they just live off our content is what they do. As long as we can create the content, the content is the keys to the castle for us going forward.”
You have to agree that Grade has a point about YouTube being parasites, but it seems that it’s virtually impossible for the video-sharing site to police and remove all the millions of posts containing content that has a as copyright. I suppose the one piece of good news for ITV is that at least the US network executives still value good, or shall we say marketable, content and compensate the many British writers and producers thus allowing American interpretations to be translated, repackaged and sold to a wider audience.
Still, who was it said that imitation was the highest form of flattery? When will there be any discussion in Norway regarding this matter? Or, are we just so into the discussion about Pirate Bay, sharing music, torrents and so on, that this isn’t a matter at all?
Why not your own TV-channel ?
It this days where everybody is talking about new social technologies, ranging from blogs to profiles on social networking sites. But almost all of these efforts are one-off technology deployments, instead of being part of a master plan on how to engage customers and employees on a strategic level.
Some ideas on how and why companies need to build their social strategy:
People: You have to understand how your target customer uses social technologies today—and in the future.
Objectives: Given how your customers use technologies, what business objectives can you realistically meet with social technologies? We believe there are five objectives companies can meet better and faster because of Web 2.0 technologies:
1. Listening
2. Talking
3. Energizing
4. Supporting, and
5. Embracing.
Strategy: After identifying your business objective, what is your strategy on how you are going to achieve it? A deep understanding of which Web 2.0 technologies and approaches work for which objectives is essential.
Technology: Once the other steps are done, then, and only then, should companies focus on which technologies to use. All too often, we have companies asking us “Which blogging software should we use?” when the question should be “Why should we have a blog at all?” Knowing your objectives will make winnowing and selecting the right technology vendors a much easier process.
One of the things that I ca me across lately is the idea of making/having your own TV-channel, besides just putting your videos on YouTube.
Instead of Twittering, which I from a business point of view, doesn’t find to have any ‘usp’ (If you have some, please let me know, I curios!), why not use the the TV media to stand out amongst all this social networks. I think it’s an easy way of communicating and really have to use the TV-media for what it’s worth. I know that TV is usually is a passive way of communication, but doing it the proper way, together with an rss-feed for example to downloads and notifications.
Ideas and business cases, let me know.