De siste årene har det vært allment akseptert at word-of-mouth i markedsføring er en meget effektiv kanal, og ikke minst, alle sosiale medier guruer/synsere (og her inkluderer jeg selvsagt meg selv…. selv ironi bør man ha…) har i sine presentasjoner vist til verdien av produktomtale av venner/bekjente/sosiale nettverk, som mye mer troverdig enn tradisjonell markedsføring. [...]
Entries Tagged as 'Twitter'
Word-of-mouth effekten synker dramatisk!
June 18th, 2010 · 2 Comments · Marketing
Tags:Edelman·Edelman Trust Report·facebook·markedsføring·sosiale nettverk·Twitter
Geelmuyden-Kiese bommer…
April 30th, 2010 · No Comments · Marketing, Misc
Tre intense dager, Gulltaggen 2010 er over. Dags å produsere på jobben igjen. Så oppdager jeg at Geelmuyden Kiese, et av Norges største kommunikasjonshus kommenterer på sin blogg en artikkel fra E24. Og jeg mener de bommer stygt: . Så jeg er jo bare nødt å kommentere: . Og som dere ser, debatten har fortsatt [...]
Nå må det være lov å bruke sosiale medier på arbeidstid!
April 21st, 2010 · No Comments · Marketing, Politics
Jeg tenker på den, tildels, hissige debatten om bruken av sosiale medier på arbeidstid. Elisabeth Aarsæther, informasjonsdirektør i Post- og teletilsynet sier i en undersøkelse som de har bestilt, at Nord Norge er de strengeste, grunnen er uklar. Min kommentar, eller hvem som sa det i møte i Hashtaggen på morgenen, er at når landets [...]
Tags:Elisabeth Aarsæther·facebook·Hashtaggen·iPad·Post- og Teletilsynet·sikkerhetsdagen·sosiale medier·Twitter
Syv Sosiale Media Marketing Trender
April 8th, 2010 · 6 Comments · Marketing
Nå (eller har egentlig vært hele tiden) mye diskusjoner hvordan sosiale medier påvirker den tradisjonelle markedsføringen. Her kommer syv trender som jeg mener påvirker bedrifter: 1. Brukerne Er De Som Har Kontrollen. Fler og fler markedsførere skjønner idag at være sosial i denne settingen handler veldig mye om akkurat det, å være sosial. Sammen skaper [...]
Tags:Dell Swarm·Foursquare·Gowalla·Idar Vollvik·integrasjon·Ludo·markedsføring·Netcom·ROI·sosiale spill·Twitter
Hva er dine første to sider på iPhone
April 7th, 2010 · 2 Comments · Marketing, Misc, Technology
Etter mye tvil har jeg også har konvertert til iPhone tenkte jeg gjøre en meget uformell spørreundersøkelse, hvilke apps er det folk faktisk bruker. Jeg har pr idag fire sider som jeg bruker, laster opp apps og fjerner, men de to første sidene blir de som jeg bruker særdeles mest. Her er mine to første [...]
Tags:apps·baseball·iPhone·Masters·Matglede·Matprat·MLB·PGA.com·PS Mobile·RockBand·Shazam·SVTPlay·Tweetie2·Twitter
Twitter losing market share, or does it?
November 23rd, 2009 · 4 Comments · Marketing, Technology
There has been a lot of discussions the last couple of days that Twitter is a trend, rapidly losing followers and users. VG wrote about it today here in Norway. To some point it might be so, but as has been said, the news is about the site itself, Twitter.com. Like me, I don’t hardly [...]
Dagbladet and Moland
October 22nd, 2009 · No Comments · Marketing, Politics
Dagbladet did today reach a new low! This frontpage; tells it all. They have made an excuse, but the harm is already done, The paper is still out there, and it looks like Dagbladet are doing anything to sell some more papers. There has been an outrage in Norway today and Twitter has been a [...]
Jarle Aabo creats rage.. in the Norwegian Twitter elite…
September 28th, 2009 · No Comments · Marketing
Jarle Aabø wrote an article about a week ago, regarding the misuse of Twitter amongst Norwegian journalists. What happend, of course, he was hung by the lot…. But the thing about that is that they are absolutely right! Marius Eriksen, partner at Sermo wrote this in Kampanje. Besides what he is writing I would like [...]
Tags:Jarle Aabø·Kampanje·Marius Eriksen·porn·social media·social networkds·Twitter
The discussion is heating up
August 18th, 2009 · 1 Comment · Politics
It has been a busy couple of weeks, back at work, writing a lot about the digital possibilities out there, commented a lot in VG about the politicians use of social media, been in a discussion on TV2Nyhetskanalen together with @jilltxt and @SVHeikki on the same matter – and trying to follow the discussions in [...]
Tags:arbeiderpartiet·Heikki Holmås·Jens Stoltenberg·Jill Walker Rettberg·Siv Jensen·TV2Nyhetskanalen·Twitter·VG
Chronicle from VG
July 20th, 2009 · 2 Comments · Politics
I wrote a chronicla in yesterdays VG about politicians and the use of Twitter, and I will publish it here on my blogg. For all my english readers, you’ll have to excuse me, it’s in Norwegian. Twitter blant politikere – kirkegården for relasjoner De, særdeles, siste seks månedene har politikere og politiske partier i Norge [...]
Tags:blogg·digitale kanaler·nettetikette·Siv Navarsete·Twitter·VG
Three ideas on how using Twitter in organisations
June 10th, 2009 · 2 Comments · Marketing
As the most talked news ‘technology’ (which in itself I feel is wrong), Twitter is growing here enormously here in Norway, and you can read about almost everyday in the papers and therefor new people are joining and using it for new reasons. As such it’s a great environment for brands to experiment and to [...]
Tags:brand·Facebook.YouTube·Flickr·social engagement·Starbucks·target groups·Twitter
Users of Twitter in Norway
April 24th, 2009 · 2 Comments · Marketing, Technology
According to Øyvind Solstad at NRK Beta there is somewhere between 20 000 – 40 000 Twitter users in Norway. The last figure I’ve heard was 6 500, and that was three months ago. Could this be true? If so, and amazing developoment. Below is the twitter between Solstad at and the journalist Hege Ulstein [...]
Tags:Øyvind Solstad·Dagsavisen·Hege Ulstein·Nina Nord·NRK Beta·Twitter·users
The Røkke pressconference
April 22nd, 2009 · No Comments · Marketing, Misc, Politics
This afternoon, one of the biggest investors and most discussed CEO in Norway, Kjell Inge Røkke, had his long awaited press conference, about the sales of Aker shares, and the heated discussions with the minority owner, the Norwegian State. It was a blow out! You really have to understand Norwegian to get a grip on [...]
Tags:Aker·Aker Solutions·Dagbladet·Dagens Næringsliv·Kjell Inge Røkke·NRK·Sylvia Brustad·Twitter·VG
Twitter Weekly Updates 15.03.2009
March 15th, 2009 · No Comments · Misc
Veldig glad for snøfreser! Mer sne – oh glede # I just like to watch outside the house, 1.5 meter of snow # done with everything, here comes the new week with a lot of exciting things # still working, hell of a fun week ahead! # @yapluka du har helt rett! in reply to [...]
Exhausted
March 13th, 2009 · No Comments · Marketing, Politics
A great INMA seminar about politics and social media earlier today. Thanks to Sindre F. Beyer, Arbeiderpartiet, Hanne Bjerknes, Høyre, Tone Liljeroth, FrP, Marius Myhrvold, ColtPR, Marius Eriksen, Sermo Consulting, Thomas Moen, 4AM, Jan Omdahl, Dagbladet for making this such a great day. A lot of Twitter and LiveStreaming – I will post it as [...]
Tags:arbeiderpartiet·ColtPR·Dagbladet·Fremskrittspartiet·Hanne Bjerknes·Høyre·inma·Jan Omdahl·Marius Eriksen·Marius Myhrvold·Sermo·Sindre F. Beyer·Tone Liljeroth·Twitter
Twitter Weekly Updates – 08.03.2009
March 8th, 2009 · No Comments · Technology
@philiplund hvofor ikke en sak om hvorfor Twitter har eksplodert i Norge siden årsskiftet in reply to philiplund # nye muligheter – ny uke! # @Manheim høres ut som en god plan – jeg legger det inn i kalender # @philiplund skjønner problemstillingen bra artikkel idag f.ø på Kuttisme! in reply to philiplund # RT [...]
The Frenzy of Twitter
March 5th, 2009 · 1 Comment · Marketing, Technology
Twitter’s the subject of a lot of debate at the moment and a lot of coverage in the media and press. Twitter is growing fast and as it does so it is changing and evolving to follow its users needs. I truly believe that Twitter is growing and that 2009 will see it evolve beyond [...]
Tags:Evan Williams·internet·Jon Stewart·TED talk·The Daily Show·trends·Twitter
This thing with Twitter
March 2nd, 2009 · No Comments · Marketing, Misc
Thought I post something that I twittered (can you say that??) last week, it looks a bit corny but anyway. And I do feel that Pascal has a point! Oh, almost forgot, Kuttisme had a really good article today about the use of Twitter in marketing. Read it!
The success of Twitter
February 27th, 2009 · No Comments · Misc
I have made this letter longer than usual, because I lack the time to make it short. Who said it? The French philosopher Blaise Pascal in 1662.
Tags:Blaise Pascal·Twitter
The Pirate Bay trial
February 16th, 2009 · No Comments · Marketing, Politics, Technology
The Swedish government is aiming its cannons at The Pirate Bay, but the torrent site’s administrators say that they don’t plan to abandon ship. The charges filed yesterday against The Pirate Bay by Swedish prosecutor Håkan Roswall (you can here it live at SVT and follow it at Twitter) allege that four of the torrent [...]
Tags:Bittorrent·Carl Lundström·Fredrik Neij·Gottfrid Svartholm·Peter Sunde·PirateBay·SVT·Twitter