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Gulltaggen og sosiale medier workshop

Da har vi kommer et langt stykke på vei, påmeldingen til Gulltaggen er ferdig og workshopen den 27. april er spikret!

Det jeg mener er utrolig morsomt er at når #Hashtaggen (=INMA faggruppe for sosiale medier) ble startet ifjor (jeg tror vi ganske presis kan feire et år!), så var et av målene at sosiale medier skulle bli en egen kategori i 2010, og det klarte vi! Dessuten, kategorien sosiale medier er den som har fått særdeles flest bidrag, hele 28 stk! Det viser bare, mener jeg, at måten å kommunisere på har endret seg dramatisk på bare et år!

Dessuten, til workshopen meldte det seg 60 caser!! De seks som ble plukket ut er et representativt utvalg fra forskjellige bransjer, organisasjoner, konsept, ideer osv osv.
De som skal presentere sine case i workshop er Røde Kors, Paradise Hotel/TV 3, Mercur Senteret, Høgskolen i Buskerud, Nettby/VG og Egmont/Pondus! Til alle som har sendt inn ideer og tanker, vi aller dypeste takk, vi satser på et stort seminar i høst da mange av de strålende casene som vi har fått inn skal få lov å presentere seg.

Her er et lite utvalg av caser som dere kommer til å se!

7 reasons why the business world hates social media

Sometimes, or I should say, way to often, I don’t have the time to read all newsletters coming in to my mailbox.
Late last night I read a couple of them (still have a couple of hundreds unread…) – and this one is well worth reading – written by Yann Gourvennec.

Here is the start of the article:
In our previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this new instalment we’ll look at the flip side of corporate social media perception, the negative one, and we will also discuss the rationale behind each of these arguments. The rest goes here

200 millions uses Facebook!

Congratulations, yesterday over 200 millions has/is using Facebook! In this video (only available if you’re a member of Facebook, but I’ll guess everybody is!) Mark Zuckerberg says “Growing rapidly to 200 million users is a really good start, but we’ve always known that in order for Facebook to help people represent everything that is happening in their world, everyone needs to have a voice.”
[…]
“There are still many more people and groups in the world whose voices we want to connect with everyone who wants to hear them. So even as we celebrate the 200 millionth person and all of you using Facebook today, we are working to bring the power of sharing to everyone in the world.”
Facebook
The intriguing question is of course, where will Facebook go next? Anyone got any ideas?

The 4 C’s of Community

Content:
Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to help build. When considering community initiatives, there are three questions to ask yourself. 1. Where will the content come from? 2. Does it provide indisputable value? Can a regular flow of quality content be maintained? Even pre Web 2.0 initiatives such as beinggirl.com, a community for female teens grappling with relevant topics have to focus on keeping the content itself fresh and relevant.

Something to think about!

Something to think about!

Context:
Context means understanding how to meet people where they are up and serving up the right experience at the right time. Well designed applications and functionality have great opportunities to deliver on context. For example, Facebook’s recently updated iPhone example is perfectly designed for contextual usage in the go. It’s my favorite way to stay in touch with my Facebook community which I prefer to do while away from the PC. Context means investing time in knowing how your users will want to engage with their community—then enabling them to do so.

Connectivity:
Communities thrive on squishy, hard to measure activities that are relationship based at the root. It’s not about a mass communications but more about the micro-interactions which I’ve talked about at great length. Designing experiences which support thousands of micro-interactions means you are making a commitment vs. trying to produce a one-hit wonder. Communities can in theory be the new CRM (Customer Relationship Management), but require people to be minding it. This should tell you that if you’ve invested in building a community framework, you need to play host if you’re lucky enough for guests to arrive.

Continuity:
Communities which thrive often evolve over time to meet the evolving needs of users. Communities needs to be flexible to evolve over time while still providing a valuable and consistent user experience which can be sustained over time.

Two-thirds uses social media

According to Market Tools two thirds of the adult population in the USA says that they use social media (blogs, online communities and social networks).
Almost 20 percent sys the they use them on a daily basis and another 20 percent uses it at least once a week.
One third says they never uses it. But the bottom line, it increases, 42 percent says they use these kind of sites more frequently than six months ago.
The graph looks like this:
Women uses it in a larger amount than men, 70 percent women vs. 65 percent men. 22 percent women visits blogs and other social media, while men are 16 percent.