Congratulations, yesterday over 200 millions has/is using Facebook! In this video (only available if you’re a member of Facebook, but I’ll guess everybody is!) Mark Zuckerberg says “Growing rapidly to 200 million users is a really good start, but we’ve always known that in order for Facebook to help people represent everything that is happening in their world, everyone needs to have a voice.”
[…]
“There are still many more people and groups in the world whose voices we want to connect with everyone who wants to hear them. So even as we celebrate the 200 millionth person and all of you using Facebook today, we are working to bring the power of sharing to everyone in the world.”
The intriguing question is of course, where will Facebook go next? Anyone got any ideas?
Archives
The 4 C’s of Community
Content:
Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to help build. When considering community initiatives, there are three questions to ask yourself. 1. Where will the content come from? 2. Does it provide indisputable value? Can a regular flow of quality content be maintained? Even pre Web 2.0 initiatives such as beinggirl.com, a community for female teens grappling with relevant topics have to focus on keeping the content itself fresh and relevant.
Something to think about!
Context:
Context means understanding how to meet people where they are up and serving up the right experience at the right time. Well designed applications and functionality have great opportunities to deliver on context. For example, Facebook’s recently updated iPhone example is perfectly designed for contextual usage in the go. It’s my favorite way to stay in touch with my Facebook community which I prefer to do while away from the PC. Context means investing time in knowing how your users will want to engage with their community—then enabling them to do so.
Connectivity:
Communities thrive on squishy, hard to measure activities that are relationship based at the root. It’s not about a mass communications but more about the micro-interactions which I’ve talked about at great length. Designing experiences which support thousands of micro-interactions means you are making a commitment vs. trying to produce a one-hit wonder. Communities can in theory be the new CRM (Customer Relationship Management), but require people to be minding it. This should tell you that if you’ve invested in building a community framework, you need to play host if you’re lucky enough for guests to arrive.
Continuity:
Communities which thrive often evolve over time to meet the evolving needs of users. Communities needs to be flexible to evolve over time while still providing a valuable and consistent user experience which can be sustained over time.
New cases to work with
I’m so fortunate that I have to work with a great bunch of people and some very interesting customers. It’s always fun to use your brain in a creative way and in the forthcoming month of so, I will tell you something about what I and we at Confetti are doing. Something to look forward to is something I will do about politics and communities, especially since the politicians in Norway is using (correct me: not using it at all) it – and next year there is a election for the Parliament coming up.
There are some interesting facts coming up around it all around the world, stay tuned!
The social community war!
I know, two posts in one day, but I had to do this little thing immediately!
I found this video who kinda’ sums up the requests of joining all kinds of communities – I found it hilarious! Social Networking Wars