Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien — I really good campaign (fun things makes people do boring, ordinary stuff).
Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of a [...]
Entries Tagged as 'rolighetsteorien'
Coke snatches the-fun-idea-concept from Sweden
January 22nd, 2010 · 1 Comment · Marketing
Tags:Coca Cola·Coke·Happiness Machine·rolighetsteorien·volkswagen·VW
The new swedish VW-commercial
October 29th, 2009 · No Comments · Marketing
How to change a behaviour, it’s now on top on the Viral Video Chart — and just a brilliant piece of work! Credit to DDB in Sweden for the concept, which fits right into enviromental idea, spreading around the world! Have a look and a litte laugh, and a little thought — this is good! [...]
