Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien — I really good campaign (fun things makes people do boring, ordinary stuff).
Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of a [...]
Entries Tagged as 'Happiness Machine'
Coke snatches the-fun-idea-concept from Sweden
January 22nd, 2010 · 1 Comment · Marketing
Tags:Coca Cola·Coke·Happiness Machine·rolighetsteorien·volkswagen·VW