Nikki’s View On The World

Ideas and thoughts about politics, marketing, branding and life in general

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Entries Tagged as 'Happiness Machine'

Coke snatches the-fun-idea-concept from Sweden

January 22nd, 2010 · 1 Comment · Marketing

Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien — I really good campaign (fun things makes people do boring, ordinary stuff).
Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of a [...]

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