Since a lot of youngsters are blogging, in Norway in particular there are several young women who are blogging, Voe, Ida Wulff, Ulrikke Lund and Julia Nyland Ørsahl are the most well known, ICA in Sweden who has been running TV-ads for a long, long time did a commercial about this phenomenon which is, I think, quite funny.

www.youtube.com/watch?v=mrWiwI-D1xM

Besides that, Jan Omdahl in Dagbladet, wrote a really good article today in the wider sense about youth and how they taking charge in media. Read it, it’s rellay good!

I saw this commercial somewhere and thought it had a great message for all brands to hear.

It’s about how all of the employees are passionate about beer and that everyone learns how to brew beer, no matter what their position in the company. We always talk about the importance of putting your employees first and happy to see someone putting it front and center.
I haven’t seen any company that doesn’t say: Our employees are our most important asset! So, that’s why I think Samuel Adams have done a great job in this commercial, besides I think that Sam Adams is the second best beer in the US, Anchor Steam in the no 1.

Here is the commercial: