Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien — I really good campaign (fun things makes people do boring, ordinary stuff).
Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of a [...]
Entries Tagged as 'Coke'
Coke snatches the-fun-idea-concept from Sweden
January 22nd, 2010 · 1 Comment · Marketing
Tags:Coca Cola·Coke·Happiness Machine·rolighetsteorien·volkswagen·VW
Give the kids something to eat in school!
August 11th, 2009 · No Comments · Politics
One of the things that I really miss in the debate in the forthcoming elections is the question about nutrition in schools. There have been some try-outs all over the country, and the results is conclusive: Giving the kids something to eat during the day increases the results!
Why isn’t this higher on the agenda?
In the [...]
Pepsi and Coke launches new drinks
December 19th, 2008 · 1 Comment · Marketing, Misc
Coca-Cola Co and PepsiCo Inc said they received US regulatory clearance for natural, calorie-free sweeteners derived from the stevia plant and planned to launch new soft drinks in the coming weeks.
Both Pepsi and Coca Cola makers have long searched for a natural alternative to chemical sweeteners such as Equal, Sweet’N Low and Splenda to [...]
Tags:Coca Cola·Coke·Merisant·Pepsi·PureVia·Stevia·Sweet'N Low·Truvia
