According to Jupiter Research, two thirds of the European advertisers will use viral marketing during 2009.
The low cost of doing this makes in more and more popular, especially amongst smaller advertisers.
You’re opinion?
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In 5 years – ads on the net will be 20 % in money!
According to The Kelsey Group the Global media investments reached approx. 600 billions USD during 2007. The prognosis for the next coming years will be 2,7 percent, which means that in 2012 – the global investments will be 707 billions USD. It’s an increase with ca 18 percent for the whole period – and Internet as a standalone actor stands for the complete growth!
The Kelsey Group says that Internet advertising will grow from 45 billions USD in 07 til 147 billions USD in 2012. Pr/year it’s a growth with 23.4 percent and for the whole period an increase with 228 percent!
Advertising on internet was 6,1 percent in 2006 (global mediainvestments). In 2007 it was 7,4 percent and in 2012 The Kelsey Group guesses the investments will be 21 percent.
The 4 C’s of Community
Content:
Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to help build. When considering community initiatives, there are three questions to ask yourself. 1. Where will the content come from? 2. Does it provide indisputable value? Can a regular flow of quality content be maintained? Even pre Web 2.0 initiatives such as beinggirl.com, a community for female teens grappling with relevant topics have to focus on keeping the content itself fresh and relevant.
Something to think about!
Context:
Context means understanding how to meet people where they are up and serving up the right experience at the right time. Well designed applications and functionality have great opportunities to deliver on context. For example, Facebook’s recently updated iPhone example is perfectly designed for contextual usage in the go. It’s my favorite way to stay in touch with my Facebook community which I prefer to do while away from the PC. Context means investing time in knowing how your users will want to engage with their community—then enabling them to do so.
Connectivity:
Communities thrive on squishy, hard to measure activities that are relationship based at the root. It’s not about a mass communications but more about the micro-interactions which I’ve talked about at great length. Designing experiences which support thousands of micro-interactions means you are making a commitment vs. trying to produce a one-hit wonder. Communities can in theory be the new CRM (Customer Relationship Management), but require people to be minding it. This should tell you that if you’ve invested in building a community framework, you need to play host if you’re lucky enough for guests to arrive.
Continuity:
Communities which thrive often evolve over time to meet the evolving needs of users. Communities needs to be flexible to evolve over time while still providing a valuable and consistent user experience which can be sustained over time.
Should Ads In Adult Magazines Feature Naked People?
Reading some articles about advertising in different segments, I stated to wonder why ads in adult publications don’t feature naked people since contextually that would seem appropriate. Reading such a magazine, at least in part, is a goal-oriented activity — you buy a Playboy to look at nude women and skip whatever content doesn’t have them. If you ad features the desired content, it gets looked at. Kind of makes sense, no?
On the other hand, do those brands, and we’re talking about worldwide brands like Volkswagen, Seagrams and so on, why are the taking this risk? Or is it? I’m curious….
A good day – exciting new colleges
New possibilities, a good customer meeting and very a sunny and beautiful day in Oslo. It’s always exciting when new things comes around, in my case I have started to work as a senior advisor at a very thrilling company, Confetti . To work with the net as a business channel, ad’s, media – a real mixture of how, when, why use the digital medias, a great thrill and I’m really looking forward to this one!
I will keep you posted on what we will find out during our journey.
Now it’s time to go and see John Fogerty at Sentrum Scene with HP 