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Realtids Facebook annonser kommer nå – hva mener du?

er det en god idé?

Nå i mars har Facebook begynt med real-time conversations (har ikke et god nok norsk ord…) for sine “target ads”. Denne modellen er testet av kun 1% av Facebook brukere rundt omkring i verden. Facebook har levert “targeted ads” basert på vegg postinger og status oppdateringer en stund nå, men ikke før nå i real tid. For de 6 millioner brukere som har vært involvert i denne testen, alt som er blir sagt/skrevet er grunnlaget for real tids annonsene. For eksempel, brukere som oppdaterer sin status med “Mmm, ikveld er jeg sugen på pizza” kan få reklame fra Peppes, Pizzabakeren eller Grandiosa/Stabburet.

Så hva mener du om det? Er det et riktig skritt eller kommer det bare til å svømme over ??

Google Instant Search og AdWords – hva skjer med annonsene?

Google lansert for noen dager siden sitt “Instant Search”. Det som skjer er at Google foreslår et relevant søkeresultat når du begynner å skrive, alt dette i realtid. Konsekvens: raskere og effektivere.
Når jeg har sjekket ser ser ut som om AdWords følger med i denne logikken, relevante annonser følger det du søker.

Og her kommer da tankekorset: jo mer effektivt og enklere Google gjør det for oss brukere når vi søker, jo mindre kommer vi til å se på de sponsede lenkene og derfor mindre attraktivt for annonsørene.

Min påstand; hvis ikke jeg finner det jeg letter etter med hjelp av Google Instant Search, først da tror jeg at jeg begynner å se på annonsene og klikke på de for å komme videre til det jeg mener er relevant.

Google sier, selvsagt, ikke noe selv om dette. Og, som det selskapet de er, antingen har de en strategi som de ikke vil dele med oss, eller så har de lansert en tjeneste som de selv ikke helt har sett konsekvensene av (ref Googlewave.) Skal uansett bli spennende å se på utviklingen.

Continuing the debate in VG

It came to my attention yesterday that Arbeiderpartiet featuring Norway’s prime minister had a put an ad on Sidereel.com, a website which is on the MPAA blacklist as dubious, distributing illegal meterial. When the article was published today in VG I had some reactions from both Google and Arbeiderpartiet of course.

The reason for my criticism is simple:

The customer, is this case Arbeiderpartiet, should be very careful where they place their ads, since it’s about their reputation. The government have had a very strong policy about filesharing, and then see an ad with the Prime Minister in that setting, well, it speaks for itself…

Comment in VG 5th August

Porn goes into mainstream ads

It’s interesting to see that a major company in the US, Anheuser Busch, brand Bud Lite, is using porn as a mean to market it’s products. Is this a trend coming towards us?
If you looks in the newspapers and on TV the answer must be yes.
It seems to mark some kind of cultural tipping point, where pornography has soaked so far into the fabric of mainstream culture that it’s no longer seen as a stain. Our whole world is getting more pornified, so it’s up to us to decide if we like it or not, by buying or not buying the products they try to sell to us.

Norways biggest websites – 18th of December 2008

I wrote about this at Confettis blog, but I thought it had some points I would like to share.
In Norway we have a list from TNS/Metrix, measuring the traffic on Norwegian websites. But, you have to pay for it – to become a part of this statistics. That’s why, for example, Google.no isn’t on that list.
So I decided to find it out through Alexa, an Amazon owned company, doing search, site information and so on since 1996.
And the list at TNS/Metrix is something completely different from this one – and that’s something I found interesting. What should we trust? Both I presume, but there are some question marks – I really don’t understand how Alexa measure, but on the other hand – they measure it the same way, regardless if they pay or not.
What I’m looking at is to have a discussion about it – from an advertisers point of view. Of course it’s interesting to see that Facebook is much bigger than VG when it comes to ads and pricing.
I sure will get back in this matter – here is the list by the way: Alexa 18th Dec 2008

Political ads on Norwegian TV?

The European Court of Human Rights in Strasbourg Thursday said in a statement yesterday that Norway’s restrictions again political TV-ads is against the freedom of speech, and because of that we can have political ads in the election campaigns next year.

Is this a good thing? Yes, I absolutely think so! During an election year, you probably will see a variety of political ads on TV. But do you ever stop to think about the messages that are being conveyed? As you may already know, political ads can convey both positive and negative feelings. The purpose of a positive political ad is to create support for the featured candidate by emphasizing the candidate’s good qualities and accomplishments. Positive ads are intended to leave viewers feeling good about the candidate.
The interesting thing in this matter is, will the political parties in Norway go for the parties itself, or will they promote some of the house-hold names? Will they even be so courages that they allow less known people to have ads on the local TV-stations?

There is tons of good political TV-ads – this is one of my favorites – a positive one telling the world how he can solve things! Brilliant!

Interesting way of branding things!

A music video has done something quite interesting I think, they have put 41 different ads in the video! So, how do we classify this? Is it user-generated, viral involuntary co-op branding? But it’s an interesting technique – commercials as a library for music video producers.
Ooh, almost forgot – how many of the commercials can you name??
You’ll find it here: “

Ad’s on the net tops TV-ads

Listening to the radio this morning, one of the biggest news was that companies spends more money on ads on the Internet, than they use on TV ads. Still, most spent money is traditional, ads in the newspapers.
So, what we happen with this in the future, I think it will create a flood of ads on most of the netsites where people are, which in the short term will be extremely annoying for those reading on the net. It will create more opportunities to make good websites, campaigns and so forth – and it will demand a much better structure on how to reach the potential customers/friends/target groups.
You’ll find the article here: .