Coke snatches the-fun-idea-concept from Sweden

Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien – I really good campaign (fun things makes people do boring, ordinary stuff).
Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of a coincidence, but judge for yourself.

Under, you have the Swedish commercials, and then Cokes new one, which at the moment is nr 1 on the Viral Video Charts. Judge for yourself!



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