Da har vi kommer et langt stykke på vei, påmeldingen til Gulltaggen er ferdig og workshopen den 27. april er spikret!
Det jeg mener er utrolig morsomt er at når #Hashtaggen (=INMA faggruppe for sosiale medier) ble startet ifjor (jeg tror vi ganske presis kan feire et år!), så var et av målene at sosiale [...]
Entries Tagged as 'Marketing'
Gulltaggen og sosiale medier workshop
March 19th, 2010 · No Comments · Marketing
Tags:Egmont·Gulltaggen·Høgskolen i Buskerud·inma·Mercur Senteret·Nettby·Paradise Hotel·Pondus·Røde Kors·social networks·sosiale medier·sosiale medier i praksis·TV3·VG
Fantastisk respons på caser til Workshop!
February 25th, 2010 · No Comments · Marketing
Responsen på mitt og vårt ønske i INMA’s fagruppe om bidrag til workshop den 27 april, første dagen av Gulltaggen, har vært fantastisk. I løpet av et døgn har vi fått inn ca 50 casebeskrivelser! Til dere, tusen hjertlig takk! Det aller morsomste er at de kommer veldig forskjellig type bedrifter/organisasjoner – altfra store konsern [...]
Tags:Gineline Kalleberg·Gulltaggen·Henriette Hedløv·inma·Kristian Osestad·Marius Eriksen·Nikki Schei·Ole Emil Johnsen·Thomas Moen
Vi vil ha caser til Gulltaggens workshop
February 24th, 2010 · 4 Comments · Marketing
Sosiale Medier i praksis, norske casestudies og effekter.
Vi (=INMA’s fagruppe for sosiale medier) holder som best på å planlegger for workshop den 27 april om sosiale medier, første dagen av Gulltaggen dagene.
Vi som sitter i faggruppen har jobbet med mange caser selv, men vi vil gjerne ha inn tips til gode norske caser. Under [...]
Facebook på jobben – hvorfor?
February 22nd, 2010 · 1 Comment · Marketing
Dette innlegg fikk bli på norsk, ville skrive den fort på en mandag formiddag….
Facebook i Norge er idag større enn noensinne og debatten går høy om verdien av den, særlig på arbeidsplassen. Det store spørsmålet er, skal Facebook tillates på jobben? Og, som vanlig, debatten slutter med at parterne har hvert sitt ståsted – [...]
Tags:arbeidsplass·facebook·Google·Google Buzz·mediekanaler·sosiale medier·tidspress·tidstyv
It’s Googles World, we just live in it!
February 12th, 2010 · 1 Comment · Marketing, Technology
This is a brilliant post from Salon, and Andrew Leonard! I’m posting it – read it, it gives some good ideas and do read the comments – there are some very intriguing words been said.
It’s fun to trash the search-monster’s Buzz, but there’s a method to its social networking smart-phone madness
Is this what world domination [...]
Tags:Apple·Chris Thompson·facebook·Google·Google Buzz·Google Maps·iPhone·Microsoft
Vi ønsker bidrag til Gulltaggen!
February 4th, 2010 · No Comments · Marketing
For the first time (I think), this is an article in Norwegian.
INMA’s faggruppe for sosiale medier jobber nå med å finne bidrag til årets Gulltaggen, kategorien sosiale medier. I INMAs faggruppe (undertegnet, Henriette Hedløv, Thomas Moen, Marius Eriksen, Ole Emil Johnsen, Gineline Kallenberg og Kristian Osestad) kjenner vi til mange prosjekter som bør nomineres, men [...]
Tags:Gineline Kallenberg·Gulltaggen·Henriette Hedløv·inma·Kristian Osestad·Marius Eriksen·Nikki Schei·Ole Emil Johnsen·sosiale medier·sostaggen·Thomas Moen·tweet
Coke snatches the-fun-idea-concept from Sweden
January 22nd, 2010 · 1 Comment · Marketing
Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien — I really good campaign (fun things makes people do boring, ordinary stuff).
Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of a [...]
Tags:Coca Cola·Coke·Happiness Machine·rolighetsteorien·volkswagen·VW
ICA commercial about videoblogging
January 19th, 2010 · 1 Comment · Marketing
Since a lot of youngsters are blogging, in Norway in particular there are several young women who are blogging, Voe, Ida Wulff, Ulrikke Lund and Julia Nyland Ørsahl are the most well known, ICA in Sweden who has been running TV-ads for a long, long time did a commercial about this phenomenon which is, I [...]
Tags:blogg·blogging·commercial·Dagbladet·Ida Wulff·Jan Omdahl·Julia Nyland Ørsahl·reklame·Ulrikke Lund·Voe
Social media is the lifline at the Haiti earthquake
January 13th, 2010 · 1 Comment · Marketing, Misc, Politics
Just read this article, it shows the influence and importance social media has today, this is from Expressen in Sweden
Tags:Haiti
Vinnere av Sermos superheltpris #sofaprat
December 17th, 2009 · 1 Comment · Marketing, Technology
During Sofaprat at Emil & Samuel december 17th, NRKBeta was a runaway winner!
This competition, held by Sermo Consulting,created some discussions within the Norwegian hard-core social media sphere.
From left to right are Thomas Tangen, Sermo, Thomas Moen ColtPR, Eirik Solheim NRKBeta, (hidden Arnt Eriksen Sermo) and Øyvind Solstad from NRKBeta.
Tags:Arnt Eriksen·Øyvind Solstad·ColtPR·NRKBeta·Sermo Consulting·ShoZu·Sofaprat·Thomas Moen·Thomas Tangen
Twitter losing market share, or does it?
November 23rd, 2009 · 2 Comments · Marketing, Technology
There has been a lot of discussions the last couple of days that Twitter is a trend, rapidly losing followers and users. VG wrote about it today here in Norway.
To some point it might be so, but as has been said, the news is about the site itself, Twitter.com.
Like me, I don’t hardly uses the [...]
The Google Story
November 16th, 2009 · No Comments · Marketing, Technology
Been a extremly busy week, with both TV performance (or, rather, the taping of it) at TVNorges Superquiz, still jumping around being unable to practise because of a sprained ancle to put it mildley… and working on some exciting projects, very often with Kristian Osestad.
I’m still working on an article about PR and the future [...]
Tags:Google·GoogleWave·PR·superquiz·TVNorge
The 24-hours business camp
November 2nd, 2009 · No Comments · Marketing, Technology
This is a concept which I’m deeply in love with. Put together a lot of creative minds, give them 24 hours to develop a Internetbased service which people can use, and commercialize it from there – then vote and cross your fingers that it actually works, there you have the whole idea.
Check this little video [...]
The new swedish VW-commercial
October 29th, 2009 · No Comments · Marketing
How to change a behaviour, it’s now on top on the Viral Video Chart — and just a brilliant piece of work! Credit to DDB in Sweden for the concept, which fits right into enviromental idea, spreading around the world! Have a look and a litte laugh, and a little thought — this is good! [...]
Youth and their media use
October 26th, 2009 · No Comments · Marketing
I had the opportunity to speak at Finnmark Idrettskrets Superhelg in Vadsø about youth and their use of media. Here is she short version of the presentation, don’t hesitate to get in touch with me if your need more information – when I do speak I like to present more than all the paragraphs in [...]
Tags:Finnmark Idrettskrets·kommunikasjon·mediebruk·mobiltelefon·ungdom og media·Vadsø
Dagbladet and Moland
October 22nd, 2009 · No Comments · Marketing, Politics
Dagbladet did today reach a new low! This frontpage; tells it all. They have made an excuse, but the harm is already done, The paper is still out there, and it looks like Dagbladet are doing anything to sell some more papers.
There has been an outrage in Norway today and Twitter has been a [...]
Reflections from a seminar “rosa-blogging”
October 14th, 2009 · No Comments · Marketing
I attended a seminar earlier this morning where Thomas Moen and Ulrikke Lundwere two of the speakers.
Thomas had a great presentation about the formalities and statistics about the phenomena rosa-blogging (for you non-Norwegians it’s the term for young females, in the age group between 13-20 blogging about fashion, makeup, clothes and other things regarding this).
Ulrikke [...]
Tags:Infopaq·markedsføring·rosa blogging·Thomas Moen·Ulrikke Lund
A good seminar with INMA
October 8th, 2009 · No Comments · Marketing
I had the opportunity to be a member of the panel, discussing the pros and cons in social media. Other members of the panel was Ingeborg Vollan, Heidi Lundby, Gineline Kalleberg and Jørgen Helland. Nice output and good creative ideas about the use of social media in business.
Tags:Gineline Kalleberg·Heidi Lundby·Ingeborg Vollan·inma·Jørgen Helland
Time for a new debate with INMA
October 5th, 2009 · No Comments · Marketing
On Thursday the 8th there will a new debate, directed by INMA, the title is “Power to the people”.
Participants during the day will be amongst others Jørgen Helland, director of Valgpanelet, Erna Solberg, chairman of Høyre and the debate will have Even Aas-Eng, Heidi Nordby Lunde, myself and some more.
If you have the opportunity, you [...]
Tags:Erna Solberg·Even Aas-Eng·Heidi Nordby Lunde·inma·Jørgen Helland·Valgpanelet
Somebody’s writing about you!
October 2nd, 2009 · No Comments · Marketing
Here a article I wrote for Hashtaggen.no about what to do when they write about your brand online, it’s in Norwegian:
Vi kjenner jo alle til at det skrives om alt og neste alle hele tiden, særlig når det handler merkevarer, offentlige aksjeselskap osv.
I fjor leste jeg denne artikkelen på Fresh Networks og de har siden [...]
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