Nikki’s View On The World

Ideas and thoughts about politics, marketing, branding and life in general

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Entries from October 29th, 2009

The new swedish VW-commercial

October 29th, 2009 · No Comments · Marketing

How to change a behaviour, it’s now on top on the Viral Video Chart — and just a brilliant piece of work! Credit to DDB in Sweden for the concept, which fits right into enviromental idea, spreading around the world! Have a look and a litte laugh, and a little thought — this is good! [...]

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Youth and their media use

October 26th, 2009 · No Comments · Marketing

I had the opportunity to speak at Finnmark Idrettskrets Superhelg in Vadsø about youth and their use of media. Here is she short version of the presentation, don’t hesitate to get in touch with me if your need more information – when I do speak I like to present more than all the paragraphs in [...]

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Dagbladet and Moland

October 22nd, 2009 · No Comments · Marketing, Politics

Dagbladet did today reach a new low! This frontpage; tells it all. They have made an excuse, but the harm is already done, The paper is still out there, and it looks like Dagbladet are doing anything to sell some more papers.
There has been an outrage in Norway today and Twitter has been a [...]

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A new Norwegian government

October 20th, 2009 · No Comments · Politics

Today Jens Stoltenberg presented his new administration, his second administration, 10 women and 10 men. I mostly curios on two, Trond Giske becomes Minister of Trade and Industry and Kristin Halvorsen will be the Minister of Education and Research.
They have a lot of challenges ahead, especially in those two areas and it will be [...]

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Reflections from a seminar “rosa-blogging”

October 14th, 2009 · No Comments · Marketing

I attended a seminar earlier this morning where Thomas Moen and Ulrikke Lundwere two of the speakers.
Thomas had a great presentation about the formalities and statistics about the phenomena rosa-blogging (for you non-Norwegians it’s the term for young females, in the age group between 13-20 blogging about fashion, makeup, clothes and other things regarding this).
Ulrikke [...]

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President Obama receives the Nobel Peace Prize

October 9th, 2009 · No Comments · Politics

And the discussion is hot here in Norway when Torbjørn Jagland announced President Obama as the winner.
I just wonder, what on Earth are they thinking? And the most dubious thing, you have to put in the application for the prize February 1st, which means that President Obama had been in his position for 11 days….
What’s [...]

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A good seminar with INMA

October 8th, 2009 · No Comments · Marketing

I had the opportunity to be a member of the panel, discussing the pros and cons in social media. Other members of the panel was Ingeborg Vollan, Heidi Lundby, Gineline Kalleberg and Jørgen Helland. Nice output and good creative ideas about the use of social media in business.

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The morons ruining swedish football!

October 7th, 2009 · No Comments · Sports

It has become quite clear that the morons calling themselves supporters are more and more destroying the fun of watching football in Sweden. Last week the chairman of Hammarby (one of the big clubs in Stockholm) resigned because of death threats. I mean, what on earth are these people thinking about? How could you expect [...]

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Time for a new debate with INMA

October 5th, 2009 · No Comments · Marketing

On Thursday the 8th there will a new debate, directed by INMA, the title is “Power to the people”.
Participants during the day will be amongst others Jørgen Helland, director of Valgpanelet, Erna Solberg, chairman of Høyre and the debate will have Even Aas-Eng, Heidi Nordby Lunde, myself and some more.
If you have the opportunity, you [...]

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Somebody’s writing about you!

October 2nd, 2009 · No Comments · Marketing

Here a article I wrote for Hashtaggen.no about what to do when they write about your brand online, it’s in Norwegian:
Vi kjenner jo alle til at det skrives om alt og neste alle hele tiden, særlig når det handler merkevarer, offentlige aksjeselskap osv.
I fjor leste jeg denne artikkelen på Fresh Networks og de har siden [...]

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