Nikki’s View On The World

Ideas and thoughts about politics, marketing, branding and life in general

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Entries from May 28th, 2009

Microsoft will try to take a part in the search market with Bing

May 28th, 2009 · 1 Comment · Marketing, Technology

In an article today in AdAge, Microsoft is aiming it’s guns at Google, launching a campaign, somewhere in between $ 80 and 100 millions. Microsoft has tried a lot of tricks, almost everybody in the book, to grab a bigger market share in the search business. The results don’t match the efforts! Microsoft’s search query [...]

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ShoZu, what a great tool

May 24th, 2009 · 4 Comments · Marketing, Technology

ShoZu are describing theirselves as “is the leading provider of mobile social media services that connect mobile consumers with their online social networks, personal blogs, photo storage sites and other Web 2.0 properties from the handset.”
So far, I’m just very impressed with what they are doing and how to use it!

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Sony Releases Stupid Piece Of Shit That Doesn’t Fucking Work – The true story of Viral Videos, or….

May 19th, 2009 · No Comments · Marketing

When most people think about viral videos, they think of a crazy idea (often funny) that is irrelevant to the brand and put out in cyberspace — all too see what will happen! The field has gotten much more crowded in the past 12 months but the behavior of sharing video is more common and [...]

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Winetips for the upcoming season

May 14th, 2009 · No Comments · Misc

If you are to going to Sweden during the next month or so, which I presume a lot of Norwegians do (especially those who are living in the eastern part of the country), here is some ideas what you can buy when you’re there, and how to enjoy!
Have a wonderful wine spring!
Dagens Industri
Dagens Nyheter

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I took a digital pause !

May 12th, 2009 · No Comments · Misc

And it was, well, relaxing. I have use the last days playing golf with my friends at Friends Golf, the Friends Ryder Cup, this year held at Lyckorna GK in Bohuslän, Sweden.
Now I am really swamped in work, and will document some exciting projects going on! And yes, I admit, a completely unnecessary ad for [...]

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A good day in Kristiansand

May 6th, 2009 · No Comments · Marketing, Politics

The University of Agder, together with the Kristiansand based company 4AM, arranged a seminar about the use of social media in the forthcoming Norwegian elections.

A lot of interesting people said a lot of interesting things, here is the link to the program (in Norwegian) and I will get back to ya with some interviews from [...]

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Apples iPhone Strategy

May 4th, 2009 · 1 Comment · Marketing, Technology

I’m sure many of us criticized Apple’s first generation iPhone as sorely lacking in the technology department. However, no one can doubt the buzz the impending launch of the iPhone OS version 3.0 has created. On the flip side, if we can look through the marketing, we can see that there is a very clever [...]

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