In the 2008 Consumer Report from Razorfish (yes, they are still out there!) shows that 40% of online consumers have made a decision based on an advertisement they saw on social media sites and that three-quarters welcome brand advertising in these spaces.
So consumers are, it would appear from this research, comfortable with brands being present [...]
Entries from January 30th, 2009
Recommendations works better than ads on social networks!
January 30th, 2009 · 1 Comment · Marketing
Wordpress, it just works!
January 28th, 2009 · 1 Comment · Marketing, Technology
I’m so happy, trying to develop a new blog/website for Confetti. I’m still in the beta phase, but I’m kinda getting it – and for me, not a codebreaker, it’s thrill. And I just have to say – it’s fun working in Wordpress!
How could it happen?
January 27th, 2009 · 3 Comments · Sports
Norway lost against Poland in a decisive game at Handball World Championships. Two goals up with two minutes to go – I was quite convinced Norway was in the semifinals. .
But it didn’t happen – Kristian Kjelling, probably Norways best player so far during the Championships, lost it in the final seconds, and all dreams [...]
Tags:Handball·Kristian Kjelling·Norge·Norway·Poland·World Championships Croatia
t-mobile, what a campaign!
January 21st, 2009 · 3 Comments · Marketing
I wrote today at our official blog, Confettiblogg about T-Mobile (Deutsche Telekom) outstanding campaign! Read about it here . Brilliant ideas — soo sosial media and sharing! The concept is outstanding, and I presume they have spent some money on it…
And check out the video:
Tags:Channel 4·Confetti·deutsche telekom·t-mobile·viral marketing
Money can’t buy everything, sometimes…
January 20th, 2009 · 4 Comments · Sports
The Brazilian superstar Ricardo Kaka refused to go from Milan to Manchester City,despite The Premier League club’s audacious bid to sign the Brazilian star in a £100million-plus deal.
He was happy where he is. Two points, his making a huge marketing impact as one of the few sports superstars saying no to a better bid (this [...]
Tags:football·Kaka·Major League Baseball·Manchester City·Milan·MLB·Premier League
Handball World Championships – Denmark vs Serbia
January 18th, 2009 · 2 Comments · Sports
One of the most amazing handball games I have ever seen, the game between Denmark and Serbia in the World Championships in Croatia. It had everything!
Denmark won 37-36 – I’m very scared what this Serbian team could do against Norway in a couple of days.
Tags:Denmark·Handball·Kasper Hvidt·Serbia·world championship
The russian president uses a video blog!
January 16th, 2009 · No Comments · Marketing, Music, Politics
I have written some stuff about the role social media played in Obama’s campaign in the US. Politicians can make great use of social media and online communities to engage with the public.
One real benefit of engaging people in this way is that you can focus people round a specific topic or issue, a useful [...]
Tags:communication·Dimitrij Medvedev·obama·Politics·Video Blog
The adult industry is also asking for money!
January 14th, 2009 · 5 Comments · Marketing, Misc
Hustler publisher Larry Flynt and Girls Gone Wild CEO Joe Francis is asking Congress for $5 billion for a bailout of the adult entertainment industry. The industry is relatively small, fragmented, and unaccustomed to outside investment, the U.S. porn industry is somewhat buffered from today’s credit crunch, but it is not without problems. Video sales [...]
The war in Gaza – but worse – the war the world has forgotten – Congo!
January 11th, 2009 · No Comments · Politics
It’s really really bad what is happening on the Gaza-strip, Israel bombing innocent children and Hamas are putting them in schools and others public building to prevent this from happening.
But, in a country the size of Western Europe, a war rages that has lasted nine years and cost four million lives. Rival militias inflict appalling [...]
Communication on the net – how to write !
January 9th, 2009 · 2 Comments · Marketing
In the last number of Webmagasin I wrote an article about communication, in general but the net in particular.
You can download it here: Webmagasin
I wonder if Jens and Arbeiderpartiet will show this one again ?
January 7th, 2009 · No Comments · Politics
It’s funny in a way, and making people laugh but one of the few things making people vote for Arbeiderpartiet in the forthcoming election.
Take a look: Kinoreklame Ap
The best commercial of 2008!
January 6th, 2009 · No Comments · Marketing
What an honor! The house bible for all creative people, Creativity Magazine has named the Miami-based company Crispin Porter + Bogusky the most creative company in the world, with the best commercials!
Here is the BurgerKing Whopper Freakout Commercial — fun, interesting and a cool way of marketing things!
Check it out:
Tags:Burgerking·Creative Magazine·Crispin Porter +Bogusky·Whopper
A really tough question
January 3rd, 2009 · No Comments · Misc
Since it has been holidays and a lot of reading for the little one – one question has come to my mind. Who is the strongest, is it Pippi, the strongest girl in the world, or is it Bamse, the strongest bear in the world?
I’m very curious….
Just cast you vote!
Internet – evolve?
January 1st, 2009 · 5 Comments · Misc, Technology
Starting of the new year with some thoughts… a pretty ambisious one – enjoy!
Some of today’s most vaunted tech philosophers are embroiled in a ferocious argument. On one side are those who think the Internet will liberate humanity, in a virtuous cycle of e-volving creativity that may culminate in new and higher forms of citizenship. [...]
