For the first time (I think), this is an article in Norwegian.
INMA’s faggruppe for sosiale medier jobber nå med å finne bidrag til årets Gulltaggen, kategorien sosiale medier. I INMAs faggruppe (undertegnet, Henriette Hedløv, Thomas Moen, Marius Eriksen, Ole Emil Johnsen, Gineline Kallenberg og Kristian Osestad) kjenner vi til mange prosjekter som bør nomineres, men vi vil ha dine innspill! Vi vet at det finnes mengder av gode prosjekter ute i det ganske land og de vil vi skal komme inn!
Kriterie for nominasjon til Gulltaggen er:
I denne kategorien premieres selskaper eller organisasjoner som gjennom aktiv og relevant tilstedeværelse i sosiale medier har klart å bygge relasjoner, skape tillit, skape engasjement og involvere målgruppene. Juryen forventer at potensielle bidrag redegjører for strategiske føringer, beskrive hva de har gjort (taktikk/virkemidler) og hvilken effekt dette har hatt.
Så, nå er det bare å sende inn – til nominasjon går du hit, spørsmål eller kommentarer, send mail eller tweet.
Yet again I have to write something about this amazing handballplayer! Despite his 30 cigarettes a day he still deliveres! Yesterday he, almost on his own, won the game between Denmark and Croatia at the European Championships in Austria.
Just wanna say what an incredible player he is! And I do think Croatia, yet again, will be the champions.
Some months ago, October 29th to be precise, I wrote about the Volkswagen campaign in Sweden, Rolighetsteorien -- I really good campaign (fun things makes people do boring, ordinary stuff).
Now it seems that Coke in the US have stolen the idea and launched a their “Happiness Machine”. It seems a bit too much of a coincidence, but judge for yourself.
Under, you have the Swedish commercials, and then Cokes new one, which at the moment is nr 1 on the Viral Video Charts. Judge for yourself!
Since a lot of youngsters are blogging, in Norway in particular there are several young women who are blogging, Voe, Ida Wulff, Ulrikke Lund and Julia Nyland Ørsahl are the most well known, ICA in Sweden who has been running TV-ads for a long, long time did a commercial about this phenomenon which is, I think, quite funny.
Besides that, Jan Omdahl in Dagbladet, wrote a really good article today in the wider sense about youth and how they taking charge in media. Read it, it’s rellay good!
and I’m on vacation, using the last day of 2009 in Trysil, beautiful and charming. But the weather has been so so… windy and minus 10-20 C, not to perfect to going down the slopes, but I went out a couple of times cross-country skiing, one of mye passions..
Anyway, 2010 will be a very exciting year and I will promise a couple of things – enjoy every day and post more on the blog.
Here’s a picture from Tuesday!
During Sofaprat at Emil & Samuel december 17th, NRKBeta was a runaway winner!
This competition, held by Sermo Consulting,created some discussions within the Norwegian hard-core social media sphere.
From left to right are Thomas Tangen, Sermo, Thomas Moen ColtPR, Eirik Solheim NRKBeta, (hidden Arnt Eriksen Sermo) and Øyvind Solstad from NRKBeta.
One of the more underrated shows on TV is the Swedish program Kobra. This is a very good piece on how Swedes looks at Norwegians and some differents perspectives from a cultural point of view. Just click in the link and just enjoy! And by the way, check out the brilliant feature about MadMen when you’re at it.
From Viral Blog: Facebook has been a revelation this year and will achieve much more the next coming year(s). Many people created their own profile but so have brands.
The Big Money helped out in creating ranking of the brands that are currently making the best use of Facebook. Various metrics—including fan numbers, page growth, frequency of updates, creativity as determined by a panel of judges, and fan engagement—were factored into each page’s score and ultimate rank on the list.
There has been a lot of discussions the last couple of days that Twitter is a trend, rapidly losing followers and users. VG wrote about it today here in Norway.
To some point it might be so, but as has been said, the news is about the site itself, Twitter.com.
Like me, I don’t hardly uses the site to publish information, I use TweetDeck and DestroyTwitter from my desktop and the brilliant Tweets60 on my Nokia.
And, the numbers have been given, havn’t counted those numbers in. So, there is lies and statistical truths, and news papers creating news. The interesting thing is too see how Twitter will develop during the nest 18 months. Me, I’m using it and like it a lot!
Been a extremly busy week, with both TV performance (or, rather, the taping of it) at TVNorges Superquiz, still jumping around being unable to practise because of a sprained ancle to put it mildley… and working on some exciting projects, very often with Kristian Osestad.
I’m still working on an article about PR and the future of it, because they just don’t know how to handle the wave of social media.
And, finally, just wanna’ show you a great recap of the Google Story, quite high on the Viral Video Charts. Myself, I’m on GoogleWave but haven’t had the time to do something about it yet, but it will come. Anyway, here is the the official video on the Google Story.
This is a concept which I’m deeply in love with. Put together a lot of creative minds, give them 24 hours to develop a Internetbased service which people can use, and commercialize it from there – then vote and cross your fingers that it actually works, there you have the whole idea.
Check this little video out, and hopefully, we’ll see this in Norway in a not-too-far-distant-time!
For the first time in ten years, AIK, wins the Swedish league premier league Allsvenskan. My deepest congratulations and joy! One of my four favorite teams wins this year, the other ones are Oakland A’s, Brann and West Ham, so you could see why I’m happy!
But, Allsvenskan, compared to Europe, is one of the worst. Now it’s time too pick up some players, so they have a slight change of qualifying for Champions League. Just look what Brann did, there you have a brilliant example of not to…
How to change a behaviour, it’s now on top on the Viral Video Chart -- and just a brilliant piece of work! Credit to DDB in Sweden for the concept, which fits right into enviromental idea, spreading around the world! Have a look and a litte laugh, and a little thought -- this is good! Oh, almost forgot, it’s Volkswagen who’s paying for it!
I had the opportunity to speak at Finnmark Idrettskrets Superhelg in Vadsø about youth and their use of media. Here is she short version of the presentation, don’t hesitate to get in touch with me if your need more information – when I do speak I like to present more than all the paragraphs in the presentation, so that’s why it’s a lot of headings. And, it’s in Norwegian!
Dagbladet did today reach a new low! This frontpage; tells it all. They have made an excuse, but the harm is already done, The paper is still out there, and it looks like Dagbladet are doing anything to sell some more papers.
There has been an outrage in Norway today and Twitter has been a place where the debate has gone high, to put it mildly. In one of my comments this day on Twitter is that Dagbladet journalists (who uses Twitter a lot) haven’t said a thing! They won’t even have a open debate about it on the net!!
What to say, the silence speaks for itself! Journalisten.no picked up the silence and wrote an article about it. It’s gonna be really interesting too see if this have any consequences for somebody at Dagbladet – or do they really think an excuse is enough??
Today Jens Stoltenberg presented his new administration, his second administration, 10 women and 10 men. I mostly curios on two, Trond Giske becomes Minister of Trade and Industry and Kristin Halvorsen will be the Minister of Education and Research.
They have a lot of challenges ahead, especially in those two areas and it will be exciting too see how those two will handle their new responsibilities. It’s not doubt that they are two of the most profiled and ‘doer’-oriented politicians we have in Norway today.
Thomas had a great presentation about the formalities and statistics about the phenomena rosa-blogging (for you non-Norwegians it’s the term for young females, in the age group between 13-20 blogging about fashion, makeup, clothes and other things regarding this).
Ulrikke Lund told us about how they think, how they make many and so on. A lot of people were very curious, and she answered the questions like this;
Yes, she makes money of of this and it is her business. She has approx. 20 000 hits/readers a day, which makes her a very interesting/influential person, when it comes to branding, product placement and so on. Her biggest problem, if I understood her correctly, was that she was given products instead of money when she was supposed to test something out. As she said: “I can’t pay my rent by having a wardrobe full of clothes, I need money for that”. The business model of her is quite simple, she does take money for writing about products, could be one post or several, but before she does that, she’s testing it, she doesn’t wan’t to write bad things about the stuff she’s getting, and that’s the reason for it.
And the discussion is hot here in Norway when Torbjørn Jagland announced President Obama as the winner.
I just wonder, what on Earth are they thinking? And the most dubious thing, you have to put in the application for the prize February 1st, which means that President Obama had been in his position for 11 days….
What’s wrong with that equation??
Just read this article, it shows the influence and importance social media has today, this is from 
